The popularity of the Ford Fiesta played a pivotal role in the manufacturer increasing its share in the April car market, it has been revealed.
Compared with April 2008, Ford improved its market share by 3.9 percentage points last month, with the brand holding 18.4 per cent of the overall registrations.
According to the Society of Motor Manufacturers, some 28,314 Ford cars and commercial vehicles were registered by Ford last month.
This was heavily aided by the Ford Fiesta, which sold 37.2 per cent more vehicles than in the same month last year, while the Ford Focus remained the top-selling vehicle overall across all manufacturers.
Nigel Sharp, Ford of Britain managing director, said: "Ford’s rising share in April has been achieved in the most challenging conditions of weaker industry demand and an unfavourable exchange rate.
"Ford has taken the position expected of a market leader by announcing attractive supplementary offers to help motorists afford safer, greener and more efficient new vehicles."
Among the features of the latest Ford Fiesta are the fitting of rain-sensing window wipers and Ford Easy Fuel, which prevents the wrong fuel nozzle being inserted into the car by mistake.