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Advertise on AA Cars

Join the UK's most trusted motoring brand

Advertise with us and help your customers buy with confidence

Choose the package that best suits your business:

AA Dealer Promise
  • Classified advertising
  • Dealer website
  • Breakdown Cover
  • AA branding
  • Stock management tools
Price on request
AA Dealer Promise
  • Classified advertising
  • Dealer website
  • Breakdown Cover
  • AA branding
  • Stock management tools
  • Approved Inspections
Price on request

Call us now to find out more from our friendly customer service team:

Lines are open Monday - Friday: 9:00am - 5:30pm
01920 877750

Package benefits

AA Cars offers our dealers a unique association with the AA, the UK's no.1 most trusted brand. You'll benefit from AA products and services that other companies can't provide: an AA Cars history check and 12 months' AA Breakdown Cover for every car. These arm you with exceptionally strong selling points and demonstrate a high level of trust for your consumers that they won't find elsewhere. Our dealers agree that the conversion from enquiry to sale is higher than any other used car website.

Also included in the price of your AA Cars subscription is a bespoke stock-management website. We will build you a website where you can sell and manage your stock and promote your business.

Dealer Promise

We have launched AA Dealer Promise, giving dealers closer links to the UK's most trusted brand which will be visible to all your customers both in your dealership and online. Dealers who have signed up show they are committed to offering gold standard customer service, both pre and post sale. Through eye-catching, AA-branded point-of-sale your customers will clearly see these promises, leaving them in no doubt that buying a car from you will be an enjoyable experience

So what are the promises?

  • Provide a minimum of 6 months MOT on all vehicles
  • Allow customers to test drive any vehicle
  • Provide V5 registration and service records where available
  • Welcome any vehicle inspection
  • Ensure every vehicle sold is in a good condition
  • Be audited by us once a year to ensure compliance with this Dealer Promise
  • Work closely with your customers and The AA Cars team to help with any issues
  • Honour your obligations under the Consumer Rights Act 2015 to protect the customers purchase

In addition, by signing up to Dealer Promise you are able to offer 12 months Basic AA Breakdown Cover or upgrade with every vehicle you sell.

Approved

There are two types of dealer inspections presented to buyers through AA Cars, both which meet the standards expected for AA endorsement and both give the customer confidence that the vehicle being sold is mechanically sound and safe to drive.

AA Vehicle Inspections

This one is for our independent dealers using the AA’s own engineers. A 128-point AA vehicle inspection means you benefit from the trust the AA brand inspires and is a fantastic unique selling point for your business. This transparency of service together with the AA brand has proven appeal to customers and leads to higher sales. Find out more

AA Approved Inspections

This one is for our franchised dealers with inspections carried out by the manufacturer that meet or exceed the AA’s standards. By telling your customers that the checks have been carried out to AA approved standards strengthens your connection with the UK’s most trusted brand and allows your customers to see this commitment.

Get in touch

Talk to us now to take your sales to the next level as an AA Approved Dealer.

Call us now to find out more from our friendly customer service team: Lines are open Monday - Friday: 9:00am - 5:30pm

01920 877750

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Vehicle Inspections

The AA recommends an AA Cars Vehicle Inspection before purchase. Not all cars are mechanically checked by the AA

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