Advertise on AA Cars

Package benefits

AA Cars offers our dealers a unique association with the AA, the UK's no.1 most trusted brand. You'll benefit from AA products and services that other companies can't provide: an AA Cars history check and 12 months' AA Breakdown Cover for every car. These arm you with exceptionally strong selling points and demonstrate a high level of trust for your consumers that they won't find elsewhere. Our dealers agree that the conversion from enquiry to sale is higher than any other used car website.

Also included in the price of your AA Cars subscription is a bespoke stock-management website. We will build you a website where you can sell and manage your stock and promote your business.

Dealer Promise

We have launched AA Dealer Promise, giving dealers closer links to the UK's most trusted brand which will be visible to all your customers both in your dealership and online. Dealers who have signed up show they are committed to offering gold standard customer service, both pre and post sale. Through eye-catching, AA-branded point-of-sale your customers will clearly see these promises, leaving them in no doubt that buying a car from you will be an enjoyable experience

So what are the promises?

Approved

There are two types of dealer inspections presented to buyers through AA Cars, both which meet the standards expected for AA endorsement and both give the customer confidence that the vehicle being sold is mechanically sound and safe to drive.

This one is for our independent dealers using the AA’s own engineers. A 128-point AA vehicle inspection means you benefit from the trust the AA brand inspires and is a fantastic unique selling point for your business. This transparency of service together with the AA brand has proven appeal to customers and leads to higher sales. Find out more

This one is for our franchised dealers with inspections carried out by the manufacturer that meet or exceed the AA’s standards. By telling your customers that the checks have been carried out to AA approved standards strengthens your connection with the UK’s most trusted brand and allows your customers to see this commitment.