Hyundai’s new i10 has been designed to be fun to drive in addition to being a quality vehicle, the company has claimed.
The full five-seater car also offers practicality and affordability, with the cheapest iteration expected to come in at under £6,500.
Safety is also of high priority for the South Korean automaker, with four airbags and the option to install a child seat in the front of the vehicle if required.
The company has commented that it expects the vehicle to enhance its profile in the sector.
"Hyundai believes that the i10 is such an attractive, high quality package that its city car sales are set to double from current levels to around 10,000 per year," the firm commented.
The automobile manufacturer is the largest in South Korea and recently reported a third-quarter profit growth of 45 per cent with a net income of 425.5 billion won (£232 million).