People working with families and children are being targeted with a new road safety pilot in the east midlands.
The initiative offers community leaders, children’s centre staff, childminders and volunteers working with families free classes on keeping safe on and around roads.
It is hoped that if the project proves successful, it could be rolled out across the country.
According to the campaign group Brake, which is running the Stay Safe Family Promise road safety training, a child is killed or seriously injured on Britain’s roads every 18 minutes.
"After the training all those who attend will be in a position to give life-saving presentations to parents with young children about the risks they face and offer practical advice on using roads safely," Brake said.
"The training covers topics including correctly restraining children in vehicles, safe driving and keeping children safe while walking and cycling."
In the east midlands alone, four children are killed or seriously injured while walking or cycling every week.