Fiat has opened a new style centre in Italy that will concentrate on the research and styling work for a number of its key brands.
The base will provide a single location to focus on the design activities of the Fiat, Fiat Professional, Maserati, Lancia and Abarth marques.
Introducing its new hub, Fiat said in a statement: "The rooms inside the centre have been designed in a very modern idiom so as to best serve the creative aspects of activities linked to the definition of car design."
The style centre will contain a large conference room, a room for virtual reality presentations, two rooms for presenting models and an open-air display area.
It covers a total area of 2,600 square metres and will employ a workforce of over 600 people, including designers, digitisers and model makers.
The base, which was opened in the presence of Fiat vice-chairman John Elkann and CEO Sergio Marchionne, is situated in a refurbished industrial building which previously served as a machine shop.