Skoda targets youngsters with new Fabia

Skoda has created a new hatchback model to appeal to a new generation of youthful drivers.

The second-generation Fabia Hatchback, due to go on sale in the UK on May 17th, has been inspired by the design concept of the mini in its different coloured roofs and matching door mirrors.

Starting at a competitive £8,000, consumers will be able to choose from a choice of 1.2, 1.4 or 1.6-litre engines, as well as three diesel options.

However, consumers will only be able to purchase a five-door model, with Skoda GB’s Marc Mustard explaining that the design of the Fabia could not be too innovative.

With the average of age of Fabia drivers being 56, Mr Mustard said: "We’re keen to reduce this but we don’t want to alienate existing buyers."

Skoda is hoping that Fabia sales will make up an increasing proportion of car sales, speculating that 58,000 such models will be sold annually by the end of the decade.


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