Land Rover dealerships in the UK have met strong demand over September and the introduction of the 57 licence plate.
The company is confident that it will break its previous record for the month, which was set in 2005 when 9,328 vehicles were sold.
Leading the way for the firm is the Freelander 2, a fuel efficient model emitting a low amount of CO2.
In addition, the Range Rover, now fitted with an environmentally-sound V8 diesel engine, is also enjoying sales success.
Motorists looking to take out a car insurance policy in an eco-friendly car may find that they receive discounts from cover companies.
"We have a great model line up and dealers are seeing strong demand for the new registration plate – they’re confident of breaking previous records," said John Edwards, Land Rover’s UK managing director.
Meanwhile, it has been reported that Prince Charles recently found a Land Rover which belonged to his grandfather, George VI.
The vehicle was found in a garage in Ballater, Aberdeenshire.