Land Rover has announced the recruitment of a new design director to prepare itself for the future challenges of the market.
Phil Simmons has been appointed as a new studio director for the firm and he will be specifically responsible for design of the Range Rover line.
Gerry McGovern, Land Rover’s design director, said: "This new position will help Land Rover to achieve even higher levels of creativity and design leadership for this iconic model and to meet the challenges and opportunities of the luxury automotive market."
He added: "Though Land Rover and Range Rover are part of the same family, they have subtly different values that must be reflected in their designs and by separating the two studio director jobs we are underlining the importance and distinctiveness of both nameplates."
The design heritage of Land Rover is "internationally celebrated and admired", according to the automaker, and Mr McGovern said he was confident that future vehicles will be even more "desirable and distinctive".
Mr Simmons joins Land Rover from Ford, where he has been involved with work on the Fusion, Mercury Milan and Lincoln MKZ among others.