Far from being a sub-brand of Citroen, DS quickly worked to establish itself in its own right. After reinventing the DS 3 hatchback, it turned to the DS 4 as a way to enter the popular hatchback segment, rivalling cars like the Volkswagen Golf.
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DS pitched the 4 as a more premium offering than others in the class, backing this up with lots of standard equipment and upmarket materials. It also aimed to cater for different buyers, offering both a standard hatchback and a more rugged ‘Crossback’ version which brought a little bit of off-road flavour.
But at its core, the DS 4 brought plenty of space and a large boot, as well as lots of equipment as standard. In typical DS style, the 4 had lots of quirky elements with a distinctive approach to its interior and exterior design. Today, it represents a slightly left-field choice but one with lots of equipment.
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