Dealers
Estimated Read Time 3 mins
That’s where Driveaway comes in. It gives eligible buyers 5 days of comprehensive insurance for £59.99, so they can collect their car and drive away insured. It also gives them a bit of breathing room to compare annual cover properly, instead of making a year-long decision while they’re focused on getting their new car home.
That timing matters: if buyers arrange their annual cover to start when Driveaway ends, they’re buying it 5 days in advance – within the 5-day to 3-week window where buyers often see lower average premiums.
Simplifying and saving on car insurance
An analysis of major UK comparison sites by our partners Tempcover found that annual premiums could be up to £271 lower when cover was arranged 5 days to 3 weeks in advance rather than on the day cover was needed. After the £59.99 cost of Driveaway, that would equate to an illustrative saving of over £200. Individual premiums do of course vary, so savings aren’t guaranteed, but the opportunity is there.
That’s the opportunity for dealers. You’re helping the buyer get on the road straight away, while also giving them time to look at the price, level of cover, excess and optional extras before committing to an annual policy at a potentially lower price than if they bought a policy immediately. It gives them space to make a more considered decision and can show buyers you’re thinking about the whole car-buying journey, not just the sale.
And it can make things easier at the dealership too. Instead of asking someone to arrange a full year of insurance while they’re eager to get on the road, you can explain the 5-day option, point them to the QR code and let them decide whether it suits them.
No hard sell. Just a clear, practical choice
The process is straightforward. The AA has partnered with Tempcover to offer Driveaway. Buyers use the QR code supplied to dealers by us, enter a few details, pay and, subject to eligibility, receive their policy documents by email.
Applicants must be aged 25 to 75, have held a full and valid UK or EU licence for at least 3 years, and have a car valued between £1,500 and £45,000. Other qualifying criteria and terms and conditions apply, and quotations aren’t guaranteed. Buyers who aren’t eligible for Driveaway may be offered an alternative temporary insurance product from Tempcover.
Buying a car comes with plenty of decisions. Insurance doesn’t need to add more pressure. Driveaway can give buyers a simple way to get insured for those first 5 days, with more time to consider their annual cover and the potential to reduce what they pay overall.
