Mitsubishi ‘racing ahead in Europe’

Motor firm Mitsubishi believes that it is pulling away from the pack in terms of European performance.

According to the manufacturer, it registered a nine per cent sales increase on the continent last year against figures from 2006.

The figures show that this means in 2007 it shifted 227,630 units, with the UK remaining the firm’s second largest distributor.

Tim Tozer, president and chief executive of Mitsubishi in Europe, commented that the year has been another good period in the region.

"[It] has been another good year for Mitsubishi sales in Europe. Sales of our two new 4x4s – Shogun and Outlander – have been particularly buoyant," said the official.

"We look forward to 2008 with confidence," Mr Tozer added.

The Mitsubishi logo represents the Japanese translation of the company name – mitsu means three and bishi means water chestnut, signified by a rhombus in the design.


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