Highways Agency teams up with Google Maps for new traffic feature

The Highways Agency has offered its traffic data to Google to help the search engine giant enhance its new Google Maps traffic feature.

The traffic feature overlays a colour-coded layer of the average speeds on England’s motorways and major ‘A’ road network onto the existing Google Map facility with different colours indicating the current speed of traffic.

It is hoped that the new partnership will help motorists plan their journeys ahead to avoid congestion.

Denise Plumpton, director of information at the Highways Agency, said: "We have also recently provided the BBC with access to our traffic cameras to allow road users to check the conditions on the internet before they leave."

The data is also used to populate the Highways Agency’s own Traffic England website which gives drivers an insight into current and predicted driving conditions, view what is currently being displayed on electronic motorway signs and even tell the average speed between any two junctions on the motorway network.

Written by Bobby Minter


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