Drivers Prepare Early for Winter

According to motor and leisure retailer Halfords, British drivers are preparing earlier than ever for 2012’s cold snap. In response to the incredibly cold winters of 2009 and 2010, domestic motorists have begun stocking up on cold weather essentials as early as October, according to Halfords.

The firm is claiming an early increase in sales and estimating that six in ten British motorists have already begun buying up winter goods.

Halfords added that three per cent of British drivers now own Winter tyres, a quarter claim to carry a car blanket and five per cent an in-car charger. One in six also carry emergency food provisions in their glove compartment, though this usually amounts to little more than a chocolate bar and a bottle of water.

Halfords Autocentres marketing director Rory Carling confirmed: 

“The unpredictability of winter weather means that drivers should really plan for the worst rather than then hope for the best. We have already begun receiving bookings for our Winter Check service from a small number of forward thinking customers, but last year’s relatively mild winter may have lulled some people into a false sense of security.”

It will come as little surprise that Halfords has released the news at exactly the same time as packing their stores with winter goodies including salt, de-icer, antifreeze, snow socks, traction tracks and snow and ice shoe-grips.


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