Crash cause: Baby on Board

Baby on Board stickers, while designed to alert emergency services to a child passenger, infuriates many a driver and are being criticised as a distraction. Findings by claim driver’s vision can be obscured by the stickers, leading for a call for their removal. A DfT (Department for Transport) suit commented:

Motorists need to ensure that their view is not obscured and that they have a clear view of the road around them at all times.

In a poll of 2,000 drivers, 46 percent of parents displayed the stickers whether there was a child on board or not. Similarly, 46 percent regarded them as a hazard. Andrew Howard, AA’s head of road safety warned:

There are 150,000 injury accidents a year and about 10 times as many metal to metal crunches. According to the Government’s own figures, in car distraction is responsible for about three per cent, with vehicle blind spots for another two per cent on top of that. The baby on board signs are there to alert the emergency services that there is a child in the car in the event of an accident. Motorists should, of course, put stickers in a windscreen where it doesn’t interfere with your view.

The brainchild of the Safety 1st Corporation, Baby on Board stickers date back to the Eighties. Their original purpose was to encourage other motorists to drive carefully. Julie Townsend from safety charity Brake concluded:

Baby On Board signs are useful in alerting the emergency services that a child may be involved in the event of a crash. This help can become a hindrance if drivers display signs when their child isn’t in the vehicle. Worse still is the danger that can be posed by drivers obscuring their view by cluttering up windows with lots of signs. Drivers’ priority should always be getting there safely without putting themselves, young passengers or other road users at risk.


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