The secrets behind Vauxhall Corsa’s success

Originally engineered by German The secrets behind Vauxhall Corsa’s successcar manufacturer Opel and unleashed to the world in 1982, it wasn’t until 1993 that the Vauxhall Corsa first arrived on Britain’s roads. Sold under the Vauxhall brand, it is now onto its fifth generation and is already one of 2015’s best-selling new cars, despite none of the models ever being made available in the USA or Canada.

The Vauxhall Corsa has become one of the most successful small cars in the UK. A range of different trims, three or five door options, petrol or diesel versions and many other variants are just some of the factors which have helped it achieve popularity with thousands of road users.


Launched as a replacement for the ageing Vauxhall Nova, the Corsa focused on being a small and stylish car to appeal to a wide audience. Providing great value from one of the most reliable manufacturers in the UK, it proved an instant hit, in part thanks to a slick and modern advertising campaign.

Aimed at city dwellers and presenting itself as an economical vehicle, the car’s focus hasn’t changed much since. Its relatively low price when bought new makes it affordable for those seeking a quality urban vehicle, and the numerous used versions make it a great first car for many drivers. Delivering a great drive for a reasonable price has been the main foundation for competitors such as the Ford Fiesta’s success and the Corsa has emulated this.

Base models also benefit from a low insurance grouping so the Corsa is a popular option for young drivers looking for their first car.


The smooth, well-rounded first versions of the Vauxhall Corsa in the early 1990s, accentuated by the sloping roofline present on three-door models, had a contemporary feel. The vehicle has had an aesthetic revamp with every new version released – the most recent one continuing its trend for a classy finish, thanks to distinctive headlights and grill.

From the outside it presents itself as attractive to both men and women, with the sport and turbo models particularly appealing to younger drivers. Updated interiors have always been spacious so there’s plenty of room to get five people in, even in the three-door cars.

Technological innovation

There were a few teething problems with the initial Vauxhall Corsa but the introduction of airbags and upgraded suspension for the second generation were just the start of its technological innovation. A catalytic converter was installed to improve emissions over 20 years ago, way before other manufacturers started seriously focusing on them.

CDX models introduced alloy wheels, electric windows and CD players too. The car has always been at the forefront of new in-car technology – the latest Corsa features a newly-designed dashboard that includes a seven-inch colour touchscreen used to control everything from entertainment options to temperature and connectivity to phones.

Safe drive

People usually buy a car because it’s safe and great to drive. The Vauxhall Corsa has always delivered a nippy performance, especially for its size, whether on urban or country roads. Smooth and responsive, it’s an excellent option for those who have just passed their test, with five- and six-gear models ensuring a comfortable experience for both driver and passengers on long and short journeys.

Safety has always been a priority from such a renowned manufacturer, from the early installation of airbags to the newest model, including front- and rear-view safety cameras. Lane departure assist technology and traffic sign recognition are just two more of its safety innovations.

Vauxhall has developed a car which people trust to deliver a safe drive. It provides excellent value, which has led to its continued success.

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