SMMT welcomes heightened carbon awareness

The Society of Motor Manufacturers and Traders (SMMT) has welcomed the heightened awareness of low-emissions motoring that has been fostered by the use of colour-coded labels in dealerships.

In July 2005 a voluntary initiative was introduced that involved dealers using coloured bands to denote cars’ CO2 emissions along with guides to annual running costs, in the hope of illustrating that low CO2 emissions and cheaper motoring go hand-in-hand.

The Low Carbon Vehicle Partnership has recently surveyed 400 car dealers and found that 86 per cent were using the colour coding, compared to 74 per cent last year.

Dealerships were also found to be well-informed about the scheme, with less than ten per cent saying they had no knowledge about what information the labels show.

Graham Smith, president of the SMMT, described the survey results as "positive" but said there is still more to be done.

"We will continue to encourage all dealers to include this key information in their showrooms and be crystal clear about explaining to our customers the benefits and relationship between lower carbon and lower-cost motoring," Mr Smith said.

The SMMT is in support of the government’s Act on CO2 campaign, which is currently running in the media.


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