The Think! road safety initiative has been awarded a special prize in recognition of its success in cutting collisions on the road.
Since 1987, the scheme has run campaigns designed to reduce incidents of speeding and drink-driving, while also raising awareness of child protection on highways.
Picking up the anniversary gong at the Prince Michael International Road Safety Awards, road safety minister Jim Fitzpatrick acknowledged the work done by the campaign.
"The Think! campaign’s innovative approaches have helped reduce road casualties in Great Britain significantly in recent years but of course we will continue working to make our roads even safer," he commented.
Meanwhile, road fatalities have fallen in the last two years, according to figures from the Department for Transport.
In 2006, the body reported that there were 3,150 deaths reported on highways in the UK, while in 2005 some 3,201 people were killed.