Road Safety Minister Jim Fitzpatrick has warned drivers "not to ruin Christmas in a moment of selfishness".
Mr Fitzpatrick was speaking about the menace of drink-driving which last year claimed 460 lives on Britain’s roads.
The minister said: "Drink-drivers are treated like any other criminal – they face giving blood and DNA samples and being locked in a police cell. They’ll also get a minimum 12-months driving ban, criminal record and large fine."
Tracking them down should be easier this year as many police forces now have digital breath testing equipment which lets officers record information about drink-driving electronically.
You will soon be seeing a new advert, entitled Moment of Doubt, on your TV screen – ramming home the message about the danger of driving after having a festive tipple.
Coca-Cola is also helping out by running an offer for designated drivers to buy one coke and get two more free at 2,500 pubs across the UK.
Written by Bobby Minter