New Chevy concepts will be “smash hits”

Chevrolet has introduced the three concept cars it will be displaying at the New York Motor Show this month, tipping them to be "smash hits".

The trio, which shows off Chevy’s "new design language", is made up of the Beat, the Trax and the Groove.

Chevrolet has identified these cars as the embodiment of its new market approach, as they have been designed with a global market in mind and underline the automaker’s commitment to offer its products "to the whole of the world".

The Trax, an urban-crossover vehicle, is described as the most "butch" of the three cars, with knock-resistant moulded bumpers and "funky" 16-inch alloy wheels.

A younger audience is the target of the Beat, which is powered by a 1.2-litre turbocharged engine, has "mean-looking" LED headlamps that stretch the length of the bonnet and a bright green paint job.

The Beat has been designed with a retro style in mind, with 17-inch alloy wheels, an upright windscreen, spacious cabin and styling cues that recall "swinging 60s hotrods".

Ed Welburn, vice-president of design for Chevrolet’s parent company General Motors, said: "The Beat, Groove and Trax highlight the strength and diversity of GM’s global design capabilities, as well as its ability to anticipate and quickly meet the evolving needs of diverse markets around the world."


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