Get ready for the new Ferrari California

Excitement is mounting about the unveiling of the new Ferrari California.

This great spectacle will happen at the Paris Auto Show in October when the public will finally get a chance to see the stunning coupe-cabriolet in all its glory.

The Paris Show will also give Ferrari fans a chance to experience the company’s one-to-one personalisation programme, which debuted last March.

Currently, 599 GTB Fiorano clients are able to visit the dedicated Atelier in Maranello to create their own truly bespoke car from a vast range of special content all with the expert assistance of specially-trained Ferrari consultants.

The Atelier is being recreated by Ferrari at its Paris stand affording clients the opportunity to work out every last detail of their 599 GTB Fiorano on the basis of their own personal needs and tastes.

Ferrari is keen to stress that none of the various personalisation options on offer will compromise the car’s active or passive safety systems.

Written by Charlie-George Michael


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