New Aston Martin Lagonda could ‘hit the market by 2012’

Aston Martin chief executive officer Dr Ulrich Bez has stated his intention to revive the Lagonda brand and hinted that a new Lagonda car could be in the market "as early as 2012".

The Aston Martin Lagonda was a luxury four-door saloon that rolled off production lines between 1976 and 1989.

A total of 645 examples of this model were produced and the average selling price was £150,000. The car was credited with saving Aston Martin from going out of business during the mid-70s economic slump.

After much research Dr Bez has concluded that the revival of the Lagonda brand would allow his company to develop cars "which can have a different character than a sports car, and therefore offer a perfect synergy".

He said: "Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be very future-orientated as we are with Aston Martin.

"With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world."


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