Government grant to spur Land Rover towards new fuel-efficient vehicle

Land Rover is currently considering whether to take up an offer from the UK government to produce its most fuel-efficient vehicle ever.

The government has confirmed that a grant of up to £27 million is available to the manufacturer to make a vehicle based on its LRX Concept offering.

Land Rover is to make a final decision on the project later this year, with the grant being made available through the government’s Grant for Business Investment scheme.

Managing director of Land Rover Phil Popham has revealed that if the vehicle is made then the desirability of the brand could increase.

He explained: "Our engineering feasibility study has shown that we can very successfully deliver Range Rover levels of quality, drivability and breadth of performance in a more compact, more sustainable package.

"Feedback from the most extensive customer research we have ever undertaken also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet all those expectations."

He added that the vehicle "would be the smallest, lightest and most efficient Range Rover" ever built, with the LRX concept already generating a positive reaction when it has been showcased.

Among the features of the vehicle would be its excellent levels of refinement, alongside the hope of a 20 per cent improvement in terms of the amount of CO2 being emitted.

The vehicle still has to successfully pass through some product development gateways before getting the all-clear and the overall cost of creating the vehicle is predicted to be close to £400 million.


About Author