About the award
First awarded in 2017, the AA Customers' Choice Award celebrates the hotel with the best guest reviews across 175 different online travel agencies and review sites in 45 languages.
Sofitel London St James
This grade II-listed building was originally designed by E. Keynes. Purchased in association with Durward Brown and completed in 1923. It was built to house the headquarters of a successful army banking agency, in keeping with John Nash's Regent Street development plan. It was transformed into a hotel in 2002 but retains many of its neoclassical features.
Located moments away from Trafalgar Square, it offers a sophisticated yet relaxed welcome, enhanced by a spa, The Balcon all-day brasserie, the Rose Lounge ideal for afternoon tea and
St James Bar. With 12 meeting rooms and a private dining room, the hotel can also cater for all manners of functions.
Bright bedrooms which are modern in style and feature tall windows offer a choice of different shape and sizes from classics through to a range of suites. The hotel in the last few years has been recognised by a number of guest review awards so it comes as no surprise that they are our Customers' Choice Award winner this year.
2017 – The Savoy