Honda Jazz set to make Tokyo debut

Honda is to unveil the "fresh look" of its new Jazz model when it displays it at the Tokyo Motor Show in October.

Known as the Fit in Japan, the car is Honda’s most successful small vehicle, with more than 134,399 sold since its 2002 launch.

The Japanese automaker believes that "styling, flexibility and economy" were the factors that "wowed customers" when it was released and continues to keep them interested today.

According to Tom Gardner, head of marketing for Honda, the model’s following had an influence on the look of the new vehicle.

"The fresh look … has attracted a loyal customer base which we are keen to retain with an evolutionary, rather than revolutionary, approach to the next generation model," he said.

Meanwhile, Honda in the US has launched a new national image campaign.

A televised 30-second spot called Power of Dreams is part of this.


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