Millionth Mini rolls off the line at Oxford

Car manufacturer Mini’s Oxford plant has built the one millionth version of the car in its new incarnation, six years after the start of series production.

The classic brand’s business is in a good condition at the moment, with figures suggesting that it will achieve 7,854 sales in March, breaking the previous record of 7,687 in March 2006.

Mini credited the launch of the Cooper and Cooper S in November 2006 for contributing to these figures and also looked forward optimistically to the releases of the Mini One and Cooper D on April 14th as well as the Clubman later this year.

The brand’s success has effectively been responsible for the creation of a new sub-sector within the automotive market, according to Mini.

"Since its launch Mini has defined a new market segment – the premium small car with a worldwide presence and a comprehensive range of customisation options," the automaker said in a statement.

"From Chile to China, Mini is enjoying growing popularity among customers across 80 markets around the world."

Some 700 Minis are produced at the Oxford plant every day. This strength of supply is not causing proportionate damage to the environment, however, as Mini claims that the factory’s energy consumption and CO2 emissions have both fallen by 20 per cent since its first full year of production in 2002.


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