November will see automaker Land Rover be one of the star attractions at the MPH 2007 exhibition.
The firm will take centre stage at the events, to be staged from November 1st to 4th at Earls Court in London and November 8th to 11th at the Birmingham NEC.
The manufacturer will set up an indoor off-road course which visitors can navigate in order to simulate "the ultimate 4×4 experience".
According to Land Rover UK marketing director Andy Griffiths, the exhibition will be exciting.
He said: "I’m not only looking forward to Land Rover’s debut in the theatre, but also what the stunt holds in store for us. Whatever the boys at MPH have planned, it’s sure to be spectacular."
Land Rover was originally the manufacturer of one multi-purpose vehicle, launched at the Amsterdam Motor Show in 1948.
The company is based in Gaydon, Warwickshire.