New Land Rover Defender off production line

A revised model of Land Rover’s classic Defender has begun to roll off the production line at Solihull this week, in response to consistent customer demand.

The 4×4, which Land Rover describes as an “iconic model”, began life in 1948.

Various versions of the vehicle have come into existence over the last 60 years and this new model will keep more than 750 jobs intact at the Solihull factory where the Defender is produced, along with the Range Rover Sport and Discovery 3.

The Defender is characterised by its robust, box-section chassis, aluminium bodywork and offers the advantages of large carrying capacity, strong towing capability and good off-road facilities.

Phil Popham, Land Rover’s managing director, said: “Defender remains a significant contributor to the business as well as an enduring symbol of Land Rover’s 4×4 heritage. Its simple concept hasn’t changed fundamentally over the years, but it remains as relevant as ever.

“Defender continues to play a vital role for emergency services, aid workers and farmers around the world. As we grow Land Rover we’re not forgetting our core values and our traditional customers.”

Paul Cope, manufacturing director at Solihull, said that his team was committed to making the 2007 model the “best Defender yet”.


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