Artificial intelligence privacy notice

We may use artificial intelligence (AI) to make your experience with The AA faster and more convenient. AI helps us improve our services, detect and prevent fraud, and streamline processes so we can serve you better.

What is AI?

AI refers to technologies that analyse information, recognise patterns, and make decisions or recommendations in ways that reflect aspects of human reasoning. It can perform tasks such as understanding language, detecting anomalies and automating operations.

Our approach to responsible AI

We use AI responsibly, guided by principles of fairness, transparency, reliability, safety privacy, security and accountability. Our use of AI complies with data protection law and your expectations.

We build and operate AI systems with safeguards to keep data secure, manage risks, and adapt to evolving technology and regulation.

We balance automation with human input where this adds value or is a legal requirement. Our AI systems run within secure environments or with trusted partners who meet our privacy and security standards.

Where AI processes personal data, we use it only to deliver or improve our services and never to train third party AI models.

Examples of where we use AI include:

• Communications: identity verification, chatbots, summarising correspondence and supporting customer services
• Quotations and products: improving pricing and renewal accuracy
• Product management: enhancing how we manage and provide you our products and services
• Fraud and claims: detecting unusual activity and speeding up resolution
• Marketing and insights: understanding engagement and tailoring services
• Process improvement: automating internal tasks to enhance quality and efficiency

As our use of AI develops, we'll continue to update this notice to maintain transparency about how AI supports our services.

Published December 2025