Aston Martin has teamed up with partner Jaeger LeCoultre to create a watch which doubles up as a key for its DBS luxury sports car model.
The AMVOX2 DBS Transponder watch will be showcased on the eve of the Paris Motor Show. By integrating the transponder circuit into the body of the watch, Jaeger-LeCoultre believes it has created a timepiece that is "entirely functional yet discrete, the ultimate accessory for the ultimate sports car".
Ingeniously, the outer dial ring of the timepiece also has an opening that reveals the internal mechanisms of the chronograph and transponder functions. This is a design allusion to the exposed brake callipers visible behind the sporting wheel rims of the DBS car.
Dr Ulrich Bez, chief executive officer of Aston Martin said: "It is the first time horology and automotive engineering have been combined in this way."
Jerome Lambert, chief executive officer of Jaeger-LeCoultre said: "This is one of the most exciting projects our team has developed in the area of functional innovation in watch-making.2