Electric car sales set to soar

AA and Chargemaster join forces to bust myths and fully charge the electric car revolution

AA and Chargemaster join forces to bust myths and fully charge the electric car revolution

AA and Chargemaster join forces to bust myths and fully charge the electric car revolution

The UK is at a tipping point, with electric car sales set to soar, once drivers overcome the many myths or misconceptions, according to new AA research.

The AA expects that, based on AA members’ car buying intentions1 and future trends, there will be more than 500,000 electric and plug-in hybrid vehicles in use by 2020.  Helping to dispel some of the myths associated with running such cars in the interim, could increase this projection dramatically.

Ready to help drivers make the most of the EV revolution and cut their motoring costs, the AA has teamed up with Chargemaster to provide advice, support and access to a UK-wide network of chargers.

  • 96% of motorist in the dark over real EV running costs
  • 500,000 new electric and plug-in hybrid cars predicted by 2020
  • AA and Chargemaster partnership to bust myths and power EV sales

The first of its kind in the UK, the new partnership between the UK’s biggest breakdown organisation and the UK’s leading provider of charging infrastructure and services will deliver a range of benefits, including bespoke home charging units, access to thousands of charging points and preferential charging rates.

With the sales of new ultra-low emissions vehicles (ULEV) doubling in the last year, and 63,000 drivers taking advantage of the plug-in car grant, the AA and Chargemaster expect the market to grow substantially, contributing to the EV revolution as buyers overcome their misconceptions.

The road ahead for EVs

Looking to dispel the many myths regarding electric vehicle ownership the partnership will facilitate a rapid expansion of the number of domestic and public charging points in the UK.

With over 4,000 POLAR charging points online today, and 500 new locations in 2016, Chargemaster has undertaken a multi-million-pound investment to expand the UK’s charging infrastructure. Chargemaster is currently rolling out 40 of its latest technology 50kW Ultrachargers in London which will charge an EV in less than 30 minutes and this will more than quadruple the rapid chargers inside the M25.

These moves by the AA and Chargemaster will further reinforce forecasts by the government and industry-funded campaign, Go Ultra Low, which this week forecast that by 2027 more than half of annual car and light van sales will be electric. This would amount to over 1.3m annual electric vehicle sales per annum2.

The partnership comes at a time when more local authorities are looking at Ultra Low Emission Zones and the Government has an aspiration for virtually all vehicles to be ultra-low emission by 2050.

In the dark about home charging

The AA’s research also shows that if drivers owned an electric vehicle, three-quarters (75%) would expect to charge it overnight, mainly at home while a quarter (25%) would rely on public charging points away from home.

Despite this, nine out of ten drivers are not aware of Government grants to cover up to 75% (£500 max) of home charging point installations and 96% over-estimated or didn’t know the cost of home charging points, according to a new AA-Populus study of 21,877 drivers3.

Top 5 misconceptions about EV ownership

The old perceptions of the barriers to ULEV ownership are holding back market growth. An earlier AA-Populus poll4 identified the top five misconceptions about EV ownership.

1. High purchase price (82% concerned)

Government grants are available for up to £4,500 off the list price of a new EV, meaning they are much more reasonably priced than you might expect. Many plug in hybrids are already similar in price to the equivalent diesel.

2. Availability of public charging points (81%)

There are more than 4,000 publically accessible charge points available in the UK through Chargemaster’s POLAR network alone and a further 500 will be added in 2016. This means you're never far from your next charge.

3. Time to offset higher purchase price through fuel & taxation savings (68%)

It can cost as little at 2p per mile to power an EV, while drivers pay no vehicle excise duty (VED) or congestion charge in London. Fleet drivers also benefit from Benefit in Kind (BiK) savings.

4. Durability of battery (65%)

Batteries in older EVs are aging much better than engineers predicted, so owners are finding that battery durability is much better than expected. Many EV car manufacturers are now providing battery warrantees of around eight years.

5. Limited range for my day-to-day needs (59%)

National statistics show that 95% of car journeys are under 25 miles while 32% of UK households have two or more cars. New EVs coming on to the market increasingly have an extended battery range and within two years the norm will be around 200 miles on a single charge.

Partnering to make EV ownership even more appealing

The AA has partnered with Chargemaster to enable:

  • Installing a reliable, fast electric charge point at home for around £300 – Installing a charge point typically costs £800. That falls to around £300 with a government grant. From April 2017, the new car tax regime means that only zero-emission cars benefit from £0 tax. This means that compared with a conventional car, an electric car’s £0 annual tax could over two years, save its owner the equivalent of the cost of a charging point5.
  • Cost of on-the-road “all you can eat” car charging discounted by more than 10% for AA members – the monthly cost of powering a car at Chargemaster charge points away from home is £7.85 a month with an unlimited number of charges but will be discounted for AA members by £1.00 per month to £6.85.
  • A programme to install charge points at AA-rated hotels – with 2,500 hotels across the UK rated by the AA, the programme offers the prospect of hundreds of AA-branded charging points for business and holiday travellers across the UK. This enables drivers to start the day with a fully charged car and not search for power in an unfamiliar place, often in the rush hour. 
  • Information campaign – AA and Chargemaster will work together to promote the benefits of EVs to AA members.

We think that the EV revolution is about to take off and we want to help consumers understand the benefits of low cost, low emission driving and to show them it is accessible and affordable

Edmund King OBE, AA president

Accessible and affordable

Edmund King OBE, AA president, says: “We think that the EV revolution is about to take off and we want to help consumers understand the benefits of low cost, low emission driving and to show them it is accessible and affordable. Per mile driven an EV is five times cheaper than the average petrol car and carries no vehicle excise duty.

“Modern electric vehicle designs and performance are comparable to conventional internal combustion-powered vehicles. Concerns and regulations about diesel emissions may also prove to be a tipping point.

“The vast number of car journeys are under 25 miles and a third of households have two or more cars. We estimate that more than two million second cars could be electric tomorrow, with no disadvantages and many cost-saving benefits.

“This is the future of motoring and we are proud to be launching this initiative with Chargemaster. Now is the time to charge up the EV revolution.”

This new relationship with the AA will see hundreds more AA branded charging points installed. They’ll go in at AA-rated hotels and other accessible public places such as supermarkets, public car parks and town centres

David Martell, Chargemaster CEO

Charging point availability

David Martell, Chargemaster CEO, points out that a significant barrier to electric vehicle ownership is concern that when they reach their destination, drivers will not find a charging point available.  This worries 81% of respondents to the AA’s research.

“We want to change that perception,” he says. “This new relationship with the AA will see hundreds more AA branded charging points installed.  They’ll go in at AA-rated hotels and other accessible public places such as supermarkets, public car parks and town centres while we will be embarking on a public awareness campaign to show that charging a vehicle at home is neither difficult or costly.

“In fact, the cost of a charging point attracts a £500 grant towards the typical £800 cost – meaning that a reliable, fast electric vehicle charter can be installed for around £300. This shows we have much more to do to spread the word.”


(1 July 2016)

1. Based on AA-Populus data (26,463 AA members, January 2016) on car buying intentions which shows that 4% intend to buy an EV or PHEV; scaled to new car registration projections over the next four years

2. Source: ‘Co Ultra Low’ press release, ‘Electric vehicle registrations to dominate new car market by 2027, say industry experts’, 29 June 2016

3. Populus interviewed 21,877 AA members between 14-21 June 2016.  Populus is a member of the British Polling council and abides by its rules

4. Populus interviewed 26,463 AA members between 18-25 January 2016

5. From April 2017 VED rates change.  For the first year cars will be charged varying amounts based on the amount of CO2 they emit and a flat rate of £140 for each subsequent year.  Only zero-rated cars are rated at £0.