AA wins lloyds banking group contract

AA wins Lloyds Banking Group roadside assistance contract

New five-year contract supplying breakdown services to 2.4 million drivers is one of the UK's largest

7 February 2019

The AA is pleased to announce that it has successfully been awarded a new five-year roadside assistance contract with its longstanding partner of more than 18 years, Lloyds Banking Group plc (LBG). This firmly positions the AA as B2B partner of choice for roadside assistance.

The contract is one of the largest roadside assistance contract in the UK and will service approximately 2.4 million LBG Packaged Bank Account (PBA) customers. The contract becomes effective from 1 April 2019. 

The AA’s B2B strategy is focused on putting service, innovation and data at the heart of what we do:

  • Creating industry-leading, cutting-edge B2B partnerships
  • Delivering world class customer service
  • Investing more than any other provider in technology and people
  • Developing connected and integrated Roadside propositions and new data services 
  • Enhancing our leading position as the B2B partner of choice 
Positive momentum

The LBG contract renewal builds on the positive momentum in the AA’s B2B business, which has seen key business relationships renewed or extended with Jaguar Land Rover, Volkswagen and Suzuki in the last year. In addition, the AA has won a three-year contract with Arval following a competitive tendering process, a significant win for the AA in the Fleet and Leasing Sector.

Business customers account for around 10 million of the AA’s 13 million members and underpin the scale of the AA’s Roadside operations. By innovating and differentiating its B2B offer, the AA is cementing its market leadership position as the B2B partner of choice for UK roadside assistance.

Under the terms of the contract, the AA will continue to support LBG Packaged Bank Account customers with roadside assistance, home start, recovery and accident management services. In addition, and for the first time LBG Packaged Bank Account customers will be provided with access to a range of digital driving services, creating additional value to LBG’s customers. 

Bespoke App functionality

The AA will adapt its market leading and award-winning breakdown app, with bespoke functionality for LBG, providing its Packaged Bank Account customers with the ability to report and track their breakdown digitally on their phones or tablets, which will significantly enhance their breakdown experience. The app will also give LBG’s customers access to a wide range of exciting products and services.

Building on our long-standing partnership

Simon Breakwell, AA Chief Executive Officer, said: “We are delighted to have been awarded this new five-year contract, a strong endorsement of our strategy. This is a significant achievement as it is the largest roadside assistance programme in the UK.  We look forward to building on our long-standing partnership with Lloyds Banking Group by continuing to provide a market leading breakdown assistance service and introducing exciting new driving and digital services to their Packaged Bank Account customers. 

We are delighted to have been awarded this new five-year contract, a strong endorsement of our strategy
Simon Breakwell, AA Chief Executive Officer

“The recent contract renewals, extensions and wins are testament to the value our operational scale, service excellence and breadth of innovative customer solutions can bring to our B2B partners and personal members. This further strengthens the foundations to build on our market leading position to truly make Britain’s driving life better.”

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