13 June 2019
The AA has come top of the table for breakdown cover in an authoritative survey by consumer champion Which?
The UK’s biggest motoring organisation also earns Which? Recommended Provider (WRP)* status with the highest score, thanks to its ability to fix the majority of vehicles at the roadside.
Simon Breakwell, AA Chief Executive, said: “To come top of the table in the independent Which? review of consumer breakdown cover providers is an outstanding achievement.
“Earning this accolade is a true testament to the hard work of our patrols, recovery operators and contact centre teams who routinely go the extra mile to get our members back on the road as quickly as possible.
Earning this accolade is a true testament to the hard work of our patrols, recovery operators and contact centre teams who routinely go the extra mile to get our members back on the road as quickly as possible
“It’s fantastic that our continued investment in innovation and the service we deliver to our members and manufacturer customers, is reflected in the Which? survey results.”
Service innovation and data
These results are a reflection of the AA’s key strategic direction, putting service innovation and data at the heart of what we do;
- Creating industry leading, cutting-edge B2B partnerships
- Delivering world class customer service
- Investing more than any other provider in technology and people
- Developing connected and integrated Roadside propositions and new data services
- Enhancing our leading position as the B2B partner of choice
The AA also provides breakdown cover for a number of manufacturer brands, including the top seven in the Which? table of ‘best and worst car maker cover’.
*Which Recommended Providers are companies that are rated highly by the public and have products that meet the high standards of Which? researchers. Which? only endorses the best products and services.
