In July 2018, we sponsored Pride in London for the first time ever. Pride has enjoyed enormous support internally and across the UK, and we see it as just the start of a journey in supporting the UK’s LGBT+ community, championing inclusivity and equality for all, and celebrating the amazing diversity of our membership and workforce.
Our yellow vans are iconic in their own right – but some of them were given an extra special makeover for Pride 2018, celebrating the UK’s LGBT+ community.
Fleet Livery Solutions and 3M transformed 10 of our vans with a twist on Pride’s distinctive rainbow colours.
We drove a very different type of vehicle on Saturday 7 July. For the first time ever we took part in the Pride in London Parade, with over 30 members of staff hopping on board (or alongside) our float as it wound its way through central London.
The atmosphere was electric and we’re proud to have shown that, whoever you are, we’ll get you there.
Our yellow vans are iconic in their own right – but some of them have been given an extra special look for Pride 2018, celebrating the UK’s LGBT+ community.
Fleet Livery Solutions (FLS) used an innovative product from 3M to wrap 10 of our vans with a twist on Pride’s distinctive rainbow colours. The design combines the Pride rainbow with our usual livery, which features a giant yellow-gradient beam on each van’s side.
The material used for the rainbow wraps, Print Wrap Film 780mc-10R by 3M, is the first of its kind, giving impressive visibility and maximum design impact – day and night.
“When the sun hits it it’s really vibrant, and at night it shines – just like switching a light on – so the design really stands out.”
FLS, who’ve been wrapping all AA vans for 7 years and manufacturing the graphics for them for 4, spent 3 days applying the wraps at a site in Banbury, Oxfordshire. The vans have since hit roads across the length and breadth of the UK.
They’re also being tracked by eagle-eyed competition entrants – anyone who uploads a pic of a wrapped van to our Facebook page by midnight on 8 July is in with a chance of winning some big prizes.
Pen Webley, marketing manager for the 3M Commercial Solutions division, said: “We’re delighted to have been a part of this project. The vans look fantastic and will certainly be something for the AA to be proud of at the Pride in London Parade.”