Picking a scheme
There are a number of different membership levels for Hotels and Guest Accommodation, each with their own criteria and benefits. Establishments may be inspected under the Common Quality Standards as either a Hotel or Guest Accommodation. Those participating in the Guest Accommodation scheme cannot use ‘hotel’ as part of their business name; assessment would be as an hotel if this were the case.
- Full Membership involves an overnight inspection testing all services, resulting in a star rating if the criteria is met.
- Associate Membership is a marketing-only option for establishments already rated by one of the tourist boards. No inspection will take place and AA Associate Membership ceases should membership of the tourist board cease.
- Advertised with Visit involves an overnight inspection testing all services but no star rating is awarded. The Rosette award may be awarded for culinary excellence.
- Advertised without Visit is a marketing-only option without an inspection.
Improving and celebrating great hotels
We offer a full range of training and consultancy services to establishments on our schemes.
Full scheme members are eligible for our B&B Awards, including Red Stars (Inspectors’ Choice), Silver Stars, Dinner Award and Breakfast Award. Members of both the full scheme and Advertised with Visit can be awarded the Rosette award for culinary excellence.
When you apply to join the scheme, you’ll be inspected and rated by one of our professional inspectors who will visit overnight as a mystery guest. The following morning the inspector will discuss their visit and give you constructive feedback.
In order to achieve a star rating the Common Quality Standards must be met. As well as your establishment having a page on theAA.com, you'll have access to AA logos and a range of signage and there are marketing benefits too.
If your hotel has been assessed and rated by VisitEngland, VisitScotland, VisitWales or Tourism Northern Ireland, you can still join any one of our schemes.
The Associate recognition scheme simply uses the rating awarded to your establishment by one of these tourist boards, entitling your establishment to a range of marketing benefits. There is no need for a visit from one of our inspectors. You would be able to market your establishment as an AA X-star Associate member.
If your recognition with VisitEngland/VisitScotland/VisitWales/Tourism Northern Ireland ceases so will your recognition with the AA.
This involves an overnight inspection testing all services but no star rating is awarded. The Rosette award may be awarded for culinary excellence. As well as your establishment having a page on theAA.com there are also marketing benefits.
This is a marketing-only scheme and an inspection does not take place. Your establishment will feature on theAA.com as 'AA Advertised' and without a star rating, and there are marketing benefits too.
AA Hotel & Hospitality Services
01256 844 455