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AA Hotel and Hospitality Services

Accommodation Scheme Benefits

Discover how being a member of an AA accommodation scheme could benefit your business

AA Membership benefits

We've recognised excellence in Hospitality for over 112 years. Our exclusive scheme benefits and resources can help your business succeed, with expert industry support and access to a range of exclusive offers.

Inspector expertise
  • Personal service provided by the AA-trained inspectorate and our customer support team.
  • Eligibility for awards including: Breakfast & Dinner Awards; AA Rosettes; Silver, Gold and Red Star Awards; Eco Award; Housekeeper of the Year.
  • Bespoke training solutions for your business, including mystery guest service.
Trusted ratings
  • Be rated by the UK’s leading assessment organisation – The AA.
  • Annual assessments by an AA inspector – call on them for their professional knowledge and expertise.
  • Post-inspection feedback. We will show best practice and help you improve the guest experience.
  • Official star rating – nationally recognised rating plus awards certificates to display in your establishment.
Promote your business
  • Free quarterly ‘Quality Matters’ magazine – with latest industry updates, events, and advice for your business.
  • Awards help retain key staff and attract local PR coverage for your marketing.
  • Our prestigious ratings support applications for local awards.
  • Inclusion in our printed guides with the opportunity to add additional advertising.
Rated Trips – brand new website launching in early 2020
  • Update your business profile 24/7 through the new online portal.
  • Upload your best images to help promote your establishment.
  • Free web link to your establishment page.
  • Coming soon – customer booking capability.
  
The value of AA recognition

A few well-known faces from the world of hospitality explain what AA recognition, ratings and awards mean to them.

Apply now

Apply today to join the scheme and we'll schedule your first inspection and start to feature your establishment on theAA.com.

Inspections are not necessary for establishments applying for Associate Membership or Advertised without Visit.