AA Hotel and Hospitality Services

Key accounts

Who we work with

The groups we work with range from small regional groups right up to the major international brand names that offer a consistent style of service and level of facilities at each of their hotels. The following accounts are all inspected by The AA as part of one of our schemes.

Discover who was awarded this year's AA Hotel Group of the Year at the AA Hospitality Awards.

Find a group alphabetically:

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z


Abode Hotels A contemporary collection of city centre hotels in Canterbury, Chester, Manchester and Glasgow that have a wide variety of dining outlets and are well geared to both corporate and leisure markets.


Best Western Britain’s largest consortia group has over 280 independently owned and managed hotels, modern and traditional, in the 2-, 3- and 4-star range. Many have leisure facilities and Rosette awards.

Best Western Plus 30 independently owned and managed hotels that offer that little something extra in the 3- and 4-star range. Some of these hotels have Rosette awards.

Best Western Premier These hotels are selected for their beautiful settings, range of facilities and enhanced levels of service. There are currently 4 Best Western Great Britain hotels that have achieved Premier status. These join over 45 Best Western Premier accredited hotels across Europe and Asia.

Brend A privately owned group of 11 3- and 4-star hotels in Devon and Cornwall.

Brownsword Hotels A small group of country hotels each with unique qualities, personalised service, memorable locations and a strong focus on food and wine.


Choice Hotels Choice has four different brands in the UK: Clarion and Quality Hotels are 3- and 4-star hotels, Comfort Inns are 2- and 3-star hotels, and Sleep Inns are budget hotels.

Classic British Hotels An exclusive upmarket collection of 4-star and quality 3-star independent hotels throughout the UK, noted for its comfort, fine dining, spas, golf and
event facilities.

Cotswold Inns & Hotels Charming 3- and 4-star small hotels located in the Cotswolds.

Crowne Plaza 4-star hotels predominantly found in key city centre locations.


Days Inn Good quality modern budget hotels with good coverage across the UK.


Eden Hotel Collection A privately owned collection of individual hotels, featuring award-winning dining in quality surroundings.

English Lakes Hotels A collection of individually styled 4-star hotels located in and around the Lake District.

Exclusive Hotels A small privately owned group of luxury 5-star hotels, all located in the south of England.


FBD Hotels & Resorts An Irish owned and operated group offering quality hotels in convenient locations.

Focus Hotels A group of 3- and 4-star hotels in both city and country locations across England. All offer Wi-Fi and a number have spa facilities.

Four Pillars Hotels A group of mainly 4-star hotels located in Oxfordshire and Gloucestershire. Most have leisure facilities and all offer free Wi-Fi.


Hallmark Hotels A collection of 20 hotels that provide comfortable accommodation; some have leisure facilities.

Hand Picked Hotels A collection of predominantly 4-star, high quality country house hotels, with a real emphasis on quality food and service. Some have stylish spa facilities.

Hillbrooke Hotels A growing portfolio of hotels and inns under the banner ‘Quirky Luxury’. Excellent locations, comfortable surroundings, relaxed informal service.

Holiday Inn A major international group with many hotels across the UK.

Holiday Inn Express A major international hotel brand with over 100 hotels in the UK.

Hotel du Vin A small expanding group of high quality 4-star hotels, with a strong emphasis on its destination restaurant concept and appealing menus.

The Hotel Collection operates 11 4-star hotels across the UK.


Ibis A growing chain of modern budget hotels with properties across the UK. Now includes the Ibis Budget and Ibis Styles brands.

The Independents A consortium of independently owned, mainly 2-, 3- and 4-star hotels across Britain.

Ireland’s Blue Book A collection of country houses, historic hotels, castles and restaurants throughout Ireland.

Irish Country Hotels A collection of family-run hotels across Ireland.


Lake District Hotels A small collection of hotels situated in some beautiful parts of Lake District countryside and in some Lakeland towns.

Legacy Hotels A small group of 3- and 4-star hotels growing its coverage across the UK.

Leisureplex A group of 21 3-star hotels located in many popular seaside resorts.


Macdonald A large group of predominantly 4-star hotels, both traditional and modern in style and located across the UK. Many hotels enjoy rural settings and state-of-the-art spa facilities.

Malmaison A growing brand of modern, luxurious city centre hotels that provide deeply comfortable bedrooms, exciting restaurants and carefully selected wine lists.

Manor House Located throughout Ireland, this group offers a selection of independent, high quality country and manor house hotels.

Marriott This international brand has 4- and 5-star hotels in primary locations. Most are modern and have leisure facilities with a focus on activities such as golf.

Maybourne Hotels A hotel group representing the prestigious London 5-star hotels – The Berkeley, Claridge’s and The Connaught.

Mercure Hotels A large group of 3- and 4-star hotels throughout England, Scotland and Wales.

MGallery A series of upmarket, leisure-based and individually presented hotels. Part of the Accor brand.

Millennium & Copthorne Group with 10 high-quality, 4-star hotels, and a 5-star, mainly in central London.

Moran Hotels A privately owned group with 2 4-star Moran Hotels, and a 3-star Bewley’s Hotel. All have strategic locations in the UK and Ireland.


New Forest Hotels A collection of properties situated in the New Forest National Park, each with its own distinct character. All have a Rosette award for culinary excellence.

Novotel Part of French group Accor, Novotel provides mainly modern 3-star hotels and a new generation of 4-star hotels in key locations throughout the UK.


Park Plaza Hotels A European-based group increasing its presence in the UK with quality 4-star hotels in primary locations.

Peel Hotels A group of mainly 3- and 4-star hotels located across the UK.

Premier Inns The largest and fastest growing budget hotel group with over 700 hotels offering quality, modern accommodation in key locations throughout the UK and Ireland. Each hotel is located adjacent to a family restaurant and bar.

Pride of Britain A consortium of privately owned high quality British hotels, often in the country house style, many of which have been awarded Red Stars and Rosettes.

Principal Hayley A collection of luxury properties from Victorian grandeur to iconic city centre hotels.


QHotels A hotel group with individually styled 4-star establishments located across the UK, in city locations and countryside retreats.


Ramada A large hotel group with many properties throughout the UK in 3 brands – Ramada, Ramada Hotel & Resort, and Ramada Plaza.

Red Carnation A unique collection of prestigious 4- and 5-star hotels in Dorset, the Channel Islands and Ireland providing luxurious surroundings and attentive service.

Relais et Chateaux An international consortium of rural, privately owned hotels, mainly in the country house style.

Renaissance One of the Marriott brands, Renaissance is a collection of individual hotels offering comfortable guest rooms, quality cuisine and good levels of service.

Richardson Hotels A group of 4 3- and 4-star hotels located in Cornwall and Devon.

Rocco Forte Hotels A small group of luxury hotels spread across Europe. Owned by Sir Rocco Forte, with 2 hotels in the UK, situated in major city locations.


Scotland’s Hotels of Distinction A consortium of independent Scottish hotels in the 3- and 4-star range.

Sheraton Represented in the UK by a small number of 4- and 5-star hotels in London and Scotland.

Small Luxury Hotels of the World Part of an international consortium of mainly privately owned hotels, often in the country house style.

Surya Hotels A privately owned group of 6 3- and 4-star hotels in East Anglia and the South East of England.


TA Hotel Collection A privately owned collection of 3- and 4-star hotels across Suffolk

The Circle A consortium of independently owned, mainly 2- and 3-star hotels, across Britain.

Thwaites A small group of 4-star hotels which feature spa facilities and well-equipped bedrooms ideal for both business and leisure guests.


Warner Leisure Hotels A collection of 3- and 4-star country hotels and villages, exclusively for adults. Renowned for their restaurants, daytime activities and live entertainment.

Welcome Break Good quality, modern, budget accommodation at motorway services.


Z Hotels Modern hotels in city centre locations with out-of-town prices.