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18 June 2011
AA DriveTech shows visible commitment to Decade of Action for Road Safety
AA DriveTech, the commercial driver training arm of the AA Group, is visibly demonstrating its support for the UN’s Decade of Action for Road Safety by asking all of its staff to wear one of the official campaign lapel badges whilst at work.
AA DriveTech staff, particularly those who come into direct contact with drivers through its many courses and educational workshops, will be encouraged to talk about the initiative, which it is hoped will save millions of deaths worldwide in the coming decade.
“As this is such an ambitious global initiative some people might question the relevance of a few people in Basingstoke sporting pin badges but we are determined to show our support for this highly worthwhile cause,” says Andy Wheeler, Director of AA DriveTech’s DriverAware division, which is responsible for the delivery of some 41 different driver education schemes for offenders in the UK.
“At AA DriveTech we are at the sharp end of the drive to change driver’s hearts and minds. We know education works and we want to signal our backing of the UK Government’s commitment to become actively involved in this programme.”
The Secretary of State for Transport, Philip Hammond M.P., pledged support for the Decade of Action for Road Safety when he announced the new UK Strategic Framework for Road Safety earlier this summer. He surprised many MPs when he re-iterated the World Health Organisation’s prediction that vehicle-related incidents will become the fifth biggest killer of mankind by the year 2030.