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AA rating

About this rating

Rated from 1 to 5, a higher number of stars indicates a better quality, range of services and facilities with an emphasis on 6 key areas – cleanliness, service, food, bedrooms, bathrooms and hospitality.

The merit score for this hotel is 71%. This helps you to compare quality between hotels of the same star rating.

Read more about AA ratings and awards
Customer rating 9 / 10
Based on 126 reviews

The staff are full of smiles and keen to engage with guests

AA Inspector

At a glance

Family rooms
Wheelchair accessible

On the South Cliff, convenient for the spa complex, beach and town centre shops, this hotel offers comfortably appointed bedrooms; each floor can be accessed by lift. Entertainment is provided most evenings and the meals are carefully prepared.


  • En-suite rooms: 86
  • Family rooms: 6
  • Wi-Fi available
  • Freeview TV in rooms

Room rates

  • Leisure breaks available

Opening times

  • Closed: Jan
  • Restricted opening: Nov-Dec & Feb, Mon-Fri only


  • Night porter
  • Lift available


  • Accessible bedrooms: 1
  • Walk-in showers


  • Children welcome
  • Cots provided
  • High chairs
  • Children's portions or menu
  • Ironing facilities


  • Weekly entertainment
  • Christmas entertainment programme
  • New Year entertainment programme

Getting here

A64 onto B1437, left at A165 towards town centre. Right into Ramshill Rd, right into Belmont Rd

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Nearest train station

Contact the establishment
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Room prices from£64/night**Minimum price of a standard double room *Minimum price of a standard double room
*Minimum price of a standard double room
*Minimum price of a standard double room
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