AA President Becomes Professor

King gives first transport seminar at Newcastle University

9 March 2010

The appointment of Edmund King, President of the AA, as a Visiting Professor working with the Transport Operations Research Group at Newcastle University has been confirmed by the Vice Chancellor, Professor Chris Brink.

Professor Edmund King will give a key seminar in Newcastle on 10 March talking about the power of the media in influencing transport decision making and policy. He will argue that the media can be essential in influencing the outcome of campaigns and will cite examples from campaigns against cowboy clampers through to the recent AA campaign on inadequate gritting of the roads.

AA President Edmund King King studied Politics at Newcastle and has continued to work with the University on a variety of areas. He was appointed President of the AA in December 2007, and is responsible for public policy, communications, research and campaigning on behalf of motorists. He is also director of the AA Charitable Trust for Road Safety and the Environment. He is a member of the Institution of Engineering and Technology Transport Sector panel, the Motor Industry Public Affairs Association committee, a fellow of the Chartered Institute of Public Relations and is renowned as a one of the UK's leading PR practitioners and winner of PRWeek's PR Professional of the Year.

AA President Professor King said: "Having studied at Newcastle University I am honoured and delighted to be able to give something back. As I have worked in the transport field for 25 years in the UK and USA I have lots of practical experience of the politics and practicalities of transport. I look forward to this new challenge."

"In the seminar I will argue that the media, both local and national, can be powerful tools in influencing transport policy whether in pushing for a local bypass, trying to keep down the price of fuel or promoting the electric car strategy in the North East."

Professor Phil Blythe, Director of Transport Operations Research Group, Newcastle University, said: "We look forward to harnessing Edmund's insight and practical approach to transport within the research group and building on his strong links to the motoring industry."

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9 March 2010