Fleet News Green Summit

Clean, Green Cars Can be Lean, Mean Cars

24 June 2009

Even if some drivers do not accept environmental arguments for reducing the impact of their vehicles then they should embrace the hard economic arguments, according to the AA President addressing the Fleet News Green Summit today.

Edmund King, AA President will tell the conference that the arguments for greater fuel efficiency in car fleets are more pertinent due to the global economic situation and the increasing cost of fuel. King will point to a number of areas where savings can be made.

Using good satellite navigation can reduce the distance driven by 16%, driving time by 18% and fuel consumption by 15%, by taking more direct routes and preventing drivers getting lost1.

If the system uses live traffic information to avoid congestion, this saves a further 14% of driving time on congested roads. These benefits from more efficient vehicle use are cumulative. With fleet management, navigation and traffic information working hand-in-hand, there is the potential to reduce overall fuel consumption by 28% and reduce driving time by 32%.

These benefits help costs and the environment.

Other things that help greener motoring include: driver training, gear shift indicators, tyre pressure monitoring systems, procurement, employee incentives, travel plans and green labelling of new and used cars. King will also point to an AA/Populus panel survey of 18,500 drivers to indicate that individual drivers as well as businesses care about these issues.

  • 62% – would buy a more fuel efficient car
  • 60% – would implement Eco-driving
  • 51% – would take advantage of discounts to buy greener cars
  • 28% – would use incentive scheme to scrap older cars
  • 3% – would give up their cars
  • 7% – would take none of the measures above
  • 57% – believe the AA should campaign to reduce the environmental impact of cars
  • AA/Populus Panel – 18,500

Commenting, Edmund King, AA President, said: "Drivers who do not accept the green arguments for considering car use should consider the economic arguments. A clean, green car can be lean and mean. Drivers can save money and reduce CO2 emissions by choosing the right vehicle and adapting the way they drive. Attitudes are changing. Today drivers don't just consider the 0 - 60 mph acceleration rates but are choosing fuel efficiency and safety.

"Technology can help us – Sat Nav and congestion avoidance systems can save us a third of our driving time and more than a quarter of our fuel."


1Traffic Master study

Fleet News Green Summit to be held Wednesday 24th June, at the Park Plaza Riverbank Hotel, 18 Albert Embankment, London SE1 7TJ. The event, sponsored by the Energy Saving Trust and chaired by broadcaster and motoring expert Quentin Wilson, is a one-day conference designed to help fleet operators find massive potential savings by reducing fuel use and waste that could wipe thousands of pounds from fleet costs. Key note speakers at the Green Summit include: Graham Pendlebury, Director Environment and International at the Department for Transport and Edmund King, President of The AA. Also presenting at the Summit will be Simon Dawes, Internal Environmental Team Manager for the Environment Agency and David Watts, Fleet Consultant for the Energy Saving Trust.

Join the discussion in the AA zone