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By 2010 the amount of money deposited with AA Savings was so large (£4bn) it made us one of the leading players in the direct savings market and larger than M&S and Sainsbury’s banks.
The patrols' laptop computer system VIxEN was replaced in 2010 by AADIS – Diagnostics Information System. AADIS integrates previously separate route guidance (sat nav) and Mobile data terminal (for breakdown job details) with advanced diagnostics as well as giving patrols access to online services.
AA Financial services won the Moneyfacts award for "most competitive term assurance direct provider" for the 4th year in succession.
AA breakdown cover remains a Best Buy recommendation from Which? with the highest satisfaction score of 84% and coming top for fixing cars at the roadside.
AA Streetwatch was launched in October 2010 when almost 2000 AA members surveyed potholes, blocked drains, worn road markings, and other defects in their local area.
Fawlty Towers star John Cleese
AA Home Emergency Response launched in October with a marketing campaign featuring Fawlty Towers star John Cleese. The new service provides a network of approved tradesmen to deal with everything in the home from burst pipes to broken boilers.
Dedicated 'key assist' and 'battery assist' services were launched - Key assist technicians can replace or repair a wide range of car keys, while AA Battery Assist can fit a new battery at a time and location convenient for you.
Less than a year after records tumbled over Christmas 2009, Monday 20 December 2010 was the busiest day ever in the AA's history. Snow, ice and widespread freezing daytime temperatures resulted in two days' worth of breakdowns by mid-afternoon, and a total for the day of 28,000 breakdowns.
Later in the year AA DriveTech acquired Powys-based Nationwide 4x4 ltd, a leading provider of driver training and events for drivers of off-road vehicles and machinery.
Throughout the Autumn, viewers of Channel five could see a team of AA Driving School instructors tackle qualified drivers with serious driving problems in 'Dangerous Drivers' School'.
Total downloads of AA smart phone apps passed the 1.5 million mark.
AA financial services won the Moneyfacts award for "best Internet Account Provider" for our online savings product.
In September the AA was ranked the best breakdown provider by Which? The AA came first, securing 'Which? Recommended Provider' status.
In February AA Insurance turned to technology to launch a new 'pay how you drive' policy called AA Drivesafe. We install a telematic 'Drivesafe' device in your car to measure how safely you drive, and you can earn Drivesafe discounts during the year for driving safely.
In spring 2012 we introduced free membership upgrades – AA Silver and Gold – which provide access to a range of breakdown cover enhancements for loyal AA Breakdown members.
Return of the Highland patrol
Members who break down in the Highlands will now once again be met by the welcome sight of a 'Highland Patrol'. This iconic name has been brought back in the Queen’s Diamond Jubilee year at the request of local patrols, almost 60 years after it was first introduced.
AA World gives the whole family a chance to have a free driving experience at this year's Silverstone Classic - powered by the AA. Staged at the home of the British Grand Prix, the annual Silverstone Classic is the world’s biggest classic motor-racing event.
September 2012 – The AA retains "Recommended Provider" status in the Which? magazine Breakdown Providers survey in both third-party cover and carmaker-branded cover. The second year running the AA has received the recommendation since its introduction by Which?. We were previously awarded "Best Buy" recommendation for five consecutive years.