By 2010 the amount of money deposited with AA Savings was so large (£4bn) it made us one of the leading players in the direct savings market and larger than M&S and Sainsbury’s banks.
The patrols' laptop computer system VIxEN was replaced in 2010 by AADIS – Diagnostics Information System. AADIS integrates previously separate route guidance (sat nav) and Mobile data terminal (for breakdown job details) with advanced diagnostics as well as giving patrols access to online services.
AA Financial services won the Moneyfacts award for "most competitive term assurance direct provider" for the 4th year in succession.
AA breakdown cover remains a Best Buy recommendation from Which? with the highest satisfaction score of 84% and coming top for fixing cars at the roadside.
AA Streetwatch was launched in October 2010 when almost 2000 AA members surveyed potholes, blocked drains, worn road markings, and other defects in their local area.
Fawlty Towers star John Cleese
AA Home Emergency Response launched in October with a marketing campaign featuring Fawlty Towers star John Cleese. The new service provides a network of approved tradesmen to deal with everything in the home from burst pipes to broken boilers.
Dedicated 'key assist' and 'battery assist' services were launched - Key assist technicians can replace or repair a wide range of car keys, while AA Battery Assist can fit a new battery at a time and location convenient for you.
Less than a year after records tumbled over Christmas 2009, Monday 20 December 2010 was the busiest day ever in the AA's history. Snow, ice and widespread freezing daytime temperatures resulted in two days' worth of breakdowns by mid-afternoon, and a total for the day of 28,000 breakdowns.
Later in the year AA DriveTech acquired Powys-based Nationwide 4x4 ltd, a leading provider of driver training and events for drivers of off-road vehicles and machinery.
Throughout the Autumn, viewers of Channel five could see a team of AA Driving School instructors tackle qualified drivers with serious driving problems in 'Dangerous Drivers' School'.
Total downloads of AA smart phone apps passed the 1.5 million mark.
AA financial services won the Moneyfacts award for "best Internet Account Provider" for our online savings product.
In September the AA was ranked the best breakdown provider by Which? The AA came first, securing 'Which? Recommended Provider' status.
In February AA Insurance turned to technology to launch a new 'pay how you drive' policy called AA Drivesafe which used a telematic device in your car to measure how safely you drive. [This product was withdrawn in October 2014]
In spring 2012 we introduced free membership upgrades – AA Silver and Gold – which provide access to a range of breakdown cover enhancements for loyal AA Breakdown members.
Return of the Highland patrol
Members who break down in the Highlands will now once again be met by the welcome sight of a 'Highland Patrol'. This iconic name has been brought back in the Queen’s Diamond Jubilee year at the request of local patrols, almost 60 years after it was first introduced.
AA World gives the whole family a chance to have a free driving experience at this year's Silverstone Classic - powered by the AA. Staged at the home of the British Grand Prix, the annual Silverstone Classic is the world’s biggest classic motor-racing event.
September 2012 – The AA retains "Recommended Provider" status in the Which? magazine Breakdown Providers survey in both third-party cover and carmaker-branded cover. The second year running the AA has received the recommendation since its introduction by Which?. We were previously awarded "Best Buy" recommendation for five consecutive years.
November 2012 - The AA Charitable Trust was awarded a prestigious Prince Michael International Road Safety Award for the development and promotion of its free ‘Drive Confident’ courses, which are run through the AA Driving School.
March 2013 – AA patrols were kept particularly busy during March 2013 which was one of the coldest on record, dominated by easterly winds.
Between 10 and 12 March very cold air for the time of year and strong north-easterly winds caused severe drifting snow in southern coastal counties. Motorists spent the night in vehicles in Sussex and Kent, schools were closed, and there was disruption at Gatwick.
Snow in the south was followed by severe flooding in parts of Devon and Cornwall on the 21 and 22, and sustained heavy snowfalls in North Wales, northern England, parts of Northern Ireland and south-west Scotland between 22 and 24 March. Lying snow remained un-melted into early April in some areas.
June 2013 – AA DriveTech, through their partner London Probation Trust, was been announced as a leading national provider of drink driving rehabilitation courses.
July 2013 – the AA launches a new car buying website AACars, powered by VCARS. Every buyer is provided with an AA Cars History Check up front so that they can have peace of mind regarding the car's history and authenticity.
August 2013 – The AA is named top break down provider by Which? The AA came top and was awarded ‘recommended provider’ status – the eighth year in a row the AA has held this recommendation or the previous ‘Best Buy’ one.
August 2013 – Trials start of a ‘universal’ spare wheel to allow members to continue their journey with minimal disruption. The innovative wheel is the first of its kind in the UK and fits the majority of modern cars with a five-stud wheel.
October 2013 – The AA is among the first 50 companies in the UK to commit its support to the military through the new armed forces corporate covenant. The covenant is a voluntary pledge of support from businesses and charities to the armed forces community.
Winter 2013/14 - January was the wettest since records began for the South East and central Southern England, with more than twice the average rainfall - parts of the Somerset levels and the Thames valley were under water for weeks, while strong winds, high tides and large waves brought coastal flooding and damage on the East Coast in early December 2013 and in the South West in January and February 2014 - the main railway line and part of the sea wall in Dawlish was destroyed in early February. Somerset Council and Sedgmoor District declared a 'major incident' in late January.
Over the period AA breakdown patrols and our Special Operations Response Team (SORT) with their flood adapted Land Rovers dealt with more than 4500 flood-related breakdowns many of which were stuck in water or the result of driving through flood water.
January 2014 - The AA acquired Dutch-based VVCR of Rijssen, Holland. With more and more organisations looking to source a consistent European/global approach to occupational road risk, VVCR, which will remain a separate legal entity, is ideally placed to deliver through its established international network.
March 2014 - The AA and the AA Charitable Trust lauched a national 'Think Bikes!' awareness campaign with support from British Cycling and The Motorcycle Industry Association. Two million free stickers were distributed to drivers as a reminder to do a ‘double-take’ in their mirrors for cycles and motorcycles in their blind spots. The campaign featured a video - now you see me
April 2014 - The AA and Populus jointly published 'A portrait of motoring Britain' covering a spectrum of six types of motorist, from the motoring for joy and drive to survive groups through to the rogues and the 'cars are a necessary evil' types.
April 2014 - As the first all-lanes running 'smart' motorway opened (M25 J23-25) the AA voiced significant reservations because permanent hard shoulder removal means that breakdowns and other emergencies could now take place in a live traffic lane rather than on the hard shoulder.
April 2014 - AA Insurance launched Home Insurance Plus, a new comprehensive home insurance policy that aims to overcome homeowner concerns about what may be covered.
26 June 2014 - Shares in the AA started trading on the London Stock Exchange as the AA became a Public Company for the first time in its 109 year history.
January 2015 - The AA Charitable Trust’s Think Bikes campaign, which launched last March goes global with support from the FIA, the world motoring organisation.
April 2015 - The AA launched its first professional mobile tyre fitting service, AA Tyres.
March 2015 - AA wins 'Fleet Supplier of the Year' award at prestigious annual Fleet News Awards.
June 2015 - The AA saluted its heroes of the roadside with the launch of its first TV advertising campaign in a decade.
July 2015 - The AA launched a brand new partnership with Bank of Ireland UK (BOI UK) to provide all of the AA’s Financial Services products.
August 2015 - The AA was awarded Which? Recommended Provider status for the tenth year in a row
The AA Driving School launched 'Drive Motorway' with the AA Charitable Trust offering 2000 free 'Drive Motorway' two hour courses to help drivers overcome a fear of motorway driving.
December 2015 - The AA announced a partnership with transportation information provider Inrix whose real-time traffic data now powers the traffic news on the AA’s website and the AA app.
In the New Year 2016 Honours List, Edmund King, AA president, was appointed an Officer of the Order of the British Empire (OBE) for services to road safety.