Child Safety Week

Free child seat checks by AA Patrols at selected Mothercare stores

16 June 2009

Parents across the country can get their children's car seats checked for FREE at selected Mothercare stores during Child Safety Week which begins on Monday 22 June.

an AA approved Britax babysafe plus child car seat Parents can pop along to participating stores throughout the day to get professional advice and hands on guidance on how to choose and correctly fit the right child seat, according to their children's age and height and the car they drive.

The initiative is being organised by Britax, a leading car seat manufacturer, alongside the AA and Mothercare. 11 Mothercare stores are participating.

With over half of British families expected to holiday in the UK this summer1 due to the economic downturn the roadshow aims to ensure maximum safety for families before they start their journeys.

The child seat check roadshow has been launched on the back of recent research revealing that children aged six and under are involved in around 25,000 road collisions a year while travelling in cars. The research also revealed that a quarter of drivers experience difficulty in fitting a child seat resulting in two thirds not being fitted securely2 .


Mark Bennett from Britax says "We find it extremely alarming how many people are unaware that their car seats are fitted incorrectly, and want to do as much as we can to educate parents on the solutions available."

Edmund King and an AA approved Britax child seat Edmund King, President of the AA explains "With so many families hitting the UK roads for their summer holidays this year, the correct fitting of children's car seats is of paramount importance. We're delighted to be working alongside Britax and Mothercare to help parents ensure maximum child safety before they embark on their road trips this summer."

Britax and AA patrols will be offering demonstrations of the ISOFIX safety systems on Britax AA ISOFIX child car seats, to show just how easy and safe the ISOFIX system is.

The ISOFIX system eliminates misfitting problems, which are common with the use of adult belts, and improves the dynamic performance of child restraints, as the seat is rigidly attached to the car structure. The majority of new car models since 2006 (and a number of earlier models) have ISOFIX installed as standard.


1 AA/Populus poll, conducted on-line, between 30 January and 6 February 2009 which received 11,147 responses from AA members

2 The Walsall Trading Standards and Road Safety unit checked 216 car seats over 4 days in Autumn 2008 and found that just 32% were fitted correctly.

Read more about the AA Approved Britax child seats »

Participating Mothercare stores »

the AA has teamed up with Britax Mothercare to offer free child car seat checks

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16 June 2009