AA Home Emergency Response

After 105 years helping at the roadside the AA moves into the home

After 105 years helping at the roadside the AA moves into the home

28 February 2010

The AA has launched a nationwide Home Emergency Response service.

The AA has been helping its members out at the roadside for over 100 years and is now entering the market to help in the home too. AA Home Emergency Response can deal with a wide range of domestic emergencies from burst pipes and broken boilers to smashed windows.

Prices are extremely competitive while AA roadside members can benefit from this new service at a discount equivalent to an annual saving of £24.

The AA Home Emergency Response service will cost £9.95 per month for AA members* and £11.95 per month for non-members.

The service will provide:

  • Up to £750 cover per incident (up to £1000 for water supply pipes)**
  • No call out charges
  • No excess to pay
  • 24 hour claim line, available 365 days a year, giving access to a network of approved tradesmen
  • Up to 4 claims per year
  • Add central heating cover for just £3 per month

The AA, which already offers breakdown cover to some 15 million policy holders believes that there is great potential in the home market.

In the UK there are 17.5 million owner occupied homes, 4.5 million rented social sector and 3.8 million rented private sector homes. The AA will initially target the 17.5 million private homes.

Home Assist

In the South East of the country the AA is also piloting Home Assist which offers plumbing and electrician services. Intended to go nationwide the AA is building up a network of plumbers and electricians in AA vans to work in your home.

To contact AA Home Assist (plumbers and electricians) call 0800 9753713 (7 days a week, 7am until 11pm)

AA Home Assist offers plumbing and electrician services
Examples of jobs that can be undertaken include:

- Burst pipes and leaks
- Fault finding and repairs
- Appliance installation/removal
- Radiators & pipe work
- Installation upgrades
- Heating systems
- Broken dripping taps
- Showers, Bathrooms and WC
- No call out charges
- No weekend premium


Commenting on the new services, Andrew Strong, CEO of AA Services, said: "The car is the second biggest purchase for most families after their home. Millions of car owners have trusted the AA to help them on the roadside for more than 100 years. We now want to extend that trust and help AA members in the home too.

The AA prides itself on great customer service "AA Home Emergency Response is more than insurance cover as, like AA car breakdown cover, it removes the hassle of finding a quality tradesman at short notice. The AA prides itself on great customer service and we believe that millions of householders will look to the AA to also help them in the home.

"The AA's strengths at dealing with customers in emergency situations will help us and our customers in the home. We estimate that there is a big untapped market of some ten million homes but also feel that many AA members will want to consolidate their car and home emergency cover with us."


*The member price is only available to existing AA Members. The annual cost of the policy is £119.40 for members. For non-members the price is £11.95 a month, the annual cost of the policy is £143.40.

**Subject to a maximum annual claims limit of £3,000.

AA Home Emergency Response is underwritten by Royal & Sun Alliance Insurance Plc.


25 February 2010