Save fuel with AA Eco Drive

Now anyone can become a better eco driver, with our FREE in-car app

Economical driving can become fun, with the launch of the AA’s new Eco Drive app. This challenge-based app could help to improve your driving techniques and see you save an average of 10 to 20% on fuel bills*

Rising fuel costs are forcing many motorists to look at their driving habits. According to a recent AA/Populus poll**, 76% of motorists are cutting down on the number of car journeys and cutting back on other expenditure, such as eating out or the weekly grocery shop, because of rising fuel costs. The AA Eco Drive app will help you monitor your driving style to reduce fuel consumption, and you can even get family and friends involved.

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The driver starts by selecting the vehicle, or mode of transport, that best matches their own: ranging from van, super mini, saloon, bicycle, to a pair of trainers for walking or running. Each is represented by a quirky cartoon-style image.The app is activated at the beginning of the journey and will monitor your driving and display to passengers how economically you are driving.  Even if the phone is used during the journey, monitoring will continue. At the end of the journey an eco rating will be awarded for the journey depending on how economically you have driven. This score is saved and can be used to compare subsequent journeys to see how well you are improving over time. 

Along the way it's possible to win awards for a variety of skills. The awards include the Continuum Award for completing a journey of at least 10 miles without stopping, the Novice Award for using the app on five journeys, and the Hero Award for using the app on 1,000 journeys. There are county awards for each county visited, and awards for passing key landmarks such as the Mersey Tunnel, Clifton Suspension Bridge or even the AA’s own Head Office in Basingstoke.

To show your friends and family how well you're doing you can share the results through a link to Facebook, where you can also challenge others to see if they can do better. The AA Eco Drive app will prove, at last, that eco driving can be a fun way to reduce fuel costs and introduce safer driving techniques.

The new AA Eco Drive app is available to download for free from iTunes and the Android store.

* When 50 AA employees took part in an eco-driving experiment with Auto Express magazine they saved an average 10% on their weekly fuel bills, with the best achieving an incredible 33% saving. 

** AA/Populus poll of 11,584 in May 2011

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