Cadbury World

Get involved in the chocolate making process, and learn about the early struggles and triumphs of the Cadbury business. Also follow the history of Cadbury television advertising. Two recently added attractions are: Essence, where visitors can create their own unique product by combining liquid chocolate with different tastes, and Purple Planet, where you can chase a creme egg, grow cocoa beans, and see yourself moulded in chocolate. A new visitor centre explores the innovative values of the Cadbury Brothers that make Bournville the place it is.