Lesson 1 – Media savvy
This lesson plan links to the following national curriculum areas:
- PSHE NC criteria: Knowledge, skills and understanding: 1a, 1b, 1c; Breadth of study: 4d, 4g
- Citizenship: Unit 09, Consumer rights and responsibilities
- English: Speaking: 1a, 1b, 1c; Reading: 5a, 5b, 5c; Writing: 1e, 1f, 1g, 1h, 2, 3, 4
- Key skills: Communication; Decision-making
Objectives
At the end of the lesson the student will be able to:- Understand how people decide upon the type of car they buy
- Understand the variety of ways in which cars are advertised
Lesson summary
Advertising and marketing techniques can influence spending decisions. So it's useful for young people to understand the variety of ways in which products – in this case cars – are made to appeal to particular groups.This lesson concentrates on how and why consumers choose different car brands. Students are also asked to think about what different consumers need in a vehicle, and how different cars can meet those needs.
Follow the link to the lesson documents on the top right.
Lesson 1 – Media savvy
