Membership Benefits for AA Recognised Establishments 2010

Exclusive Benefits


The AA has been inspecting and recommending hotels since 1908, and is proud to offer one of the UK's leading accommodation recognition schemes..

Hotels and guest accommodation establishments receive so much more than an inspection and AA rating; you will also have access to a comprehensive package of marketing benefits.


Exclusive AA benefits include
Free listing in the relevant 2011 lifestyle guide Routine visit from an AA inspector and professional report
Professional reports A nationally recognised AA star rating
Free listing on the VisitBritain website Your establishment's listing information and contact details available for download for all users of the Garmin nüvi sat-nav device.
Use of the AA's range of signage Use of AA logos
Free page on the newly updated accommodation listings pages on theAA.com, including integration with the popular AA Route Planner Free annual classification certificate
Extensive range of online opportunities Free subscription to INtouch members' newsletter
Possibility for inclusion in other relevant AA Lifestyle Guides Eligibility for annual AA Hospitality Awards including the AA Rosette scheme
Advertising opportunities in the relevant lifestyle guide Access to training and consultancy workshops


AA Associate Membership

Hotels and guest accommodation that are rated by VisitBritain, VisitScotland or Visit Wales are eligible to join the AA as an Associate Member, which means that the AA accepts the rating given and recognises the establishment on a purely marketing basis. Please contact us for further information.



Great deals with the AA



AA Breakdown Cover

Save up to 30% off AA Breakdown Cover t enrolment and 10% on renewal
Take advantage of the AA's discount across all types of UK Breakdown Membership for peace of mind 24 hours a day, 365 days a year.

  • No other UK breakdown organisation has as many dedicated patrols working to rescue Members
  • The AA doesnt charge extra for labour at the roadside
  • The AA fixes around 8 out of 10 breakdowns at the roadside
  • The AA gives a priority service to Members in vulnerable situations
  • Over 90% of Members who used the AA breakdown service would recommend them to a friend or family

Services available

Roadside: This is the minimum level of cover and provides roadside assistance throughout the UK, 24 hours a day, every day of the year. The AA's number 1 aim is to fix your car, but if it cannot be fixed it will be taken to the nearest garage.
All Members must buy Roadside Assistance. You can also add to your cover any of the services below.
Relay - National Recovery: Recovery to a destination of your choice within the UK if the AA are unable to fix your car at the roadside or arrange a prompt local repair. This means you can choose to be taken home, to your destination or anywhere else in the UK, regardless of how far this may be.
Home Start: 1 in 4 breakdowns occur at or near home and Home Start provides assistance in these situations. This means that you get all the benefits of Roadside Assistance at your home address
Stay Mobile: If you are broken down and the AA cannot arrange a prompt local repair, Stay Mobile provides alternative travel options.
Call 0800 048 0075 and quote reference "AA Hotel Services".

Terms and Conditions:
This offer is only available to employees of AA recognised establishments and only by calling the number given, quoting the stated reference and paying annually by direct debit or credit card under a recurring transaction arrangement. The enrolment offer is available to new members for their first 12 months of Membership only. The renewal offer is available to employees of AA recognised establishments who are existing AA Members (or who join under the enrolment offer) and will be available at each renewal date until they cease to be employees of AA recognised establishments or the withdrawal of this scheme. This offer is not available in conjunction with any other offer or discount. This offer does not apply to Breakdown Repair Cover, European Breakdown Cover or any other AA products or services. People who cease to be employees of AA recognised establishments shall cease to be entitled to this offer. Offer may be amended or withdrawn at any time. 0800 calls are free from a BT landline. Mobile and other providers' costs may vary. Lines open Monday-Friday 9am-5pm. Automobile Association Insurance Services Limited is authorised and regulated by the Financial Services Authority (FSA). Registered office: Fanum House, Basing View, Basingstoke RG21 4EA. Registered in England & Wales 2414212.


Get on the Road with a great offer from AA Driving School

AA Driving School


£36 off a block booking of 12 lessons!
Driving tuition you can trust:

  • We're the only national driving school exclusively using fully qualified instructors
  • All of our instructors have passed 'ability to instruct' exams
  • Our instructors can offer the Pass Plus course, to develop your driving skills after you pass
  • Your instructor will track your progress with you, so you can see when you're ready for your test
  • Purchase for family members

Call 0800 975 3381 quoting reference AP to receive your discount.

Terms and Conditions:
Pupils receive a discount of £3 off per hour when the first course of 12 hours' tuition is paid for together and in advance of the first lesson. Payment must be made via AA driving school, for the full 12 lessons prior to the first lesson, not direct to an AA franchised instructor. Pupils must pre-pay for 12 lessons to claim the discount. Offer is subject to withdrawal or change. Offer not available to existing AA driving school pupils and cannot be used in conjunction with any other offer. Offer subject to instructor availability. AA driving instructors are self-employed franchisees and all contracts for the provision of driving tuition are between the pupil and the instructor. Offer ends 31 December 2010.


10% off Bespoke AA Signs

Staging an event? Our distinctive signs provide clear directions for drivers, as well as creating awareness. Call 0800 731 7003 or visit www.theAA.com/AAsigns. To receive your 10% discount, quote reference "AA Hotel Services".


5% off AA Getaways

Whether you are looking to take a city break, rural retreat or seaside escape, AA Getaways will bring you great value on motoring breaks and breaks by rail to France or Belgium.

  • Save 5% on motoring breaks (by Ferry or Eurotunnel)
  • Save 5% on short breaks by rail (departing by Eurostar)
  • Save 5% on P&O Ferries tickets online
  • Access to special offers and deals
  • No credit card fee when booking by phone using your AA Credit Card

Call 0871 222 1166 to book, quoting reference number 6356 0120 0321 4004. Visit www.theaa.com/membersclub/benefits/aa-getaways.html for details.

Terms and Conditions:
5% is available on breaks booked by phone and applies to short breaks by ferry, Eurotunnel or Eurostar only and cannot be combined with any other AA or AA Getaways offer. Ferry tickets only can only be booked online. Full terms and conditions apply and are available on request.


10% off already discounted prices!

Visit theAA.com/shop for all AA travel guides, maps and car essential products and receive a further 10% off already discounted prices. Simply enter code HGA10 at the checkout.


Online Opportunities

theAA.com receives over 10 million visitors per month - why not make the most of your online exposure with the following opportunities:

Online Booking

  • Increased visibility and exposure for your establishment
  • Consumers can check availability and book online immediately in real-time

Visit joinexpedia.com. Please note commission rates are payable.


Online Booking for Small Establishments

eviivo eviivo frontdesk® is a unique online booking system and electronic diary. It is simple to use and enables you to sell your rooms on theAA.com, your own website and the leading travel and tourism websites. Specifically designed for hotels, B&Bs and guest houses with up to 50 rooms.

Worth £295 + VAT, the eviivo frontdesk® software is available to AA recognised establishments for free until April 2010. Terms and Conditions apply.

Please call 0800 422 0088 or email theAA@eviivo.com


Visit eviivo.com for terms and conditions. Please note commission rates are payable.

Gift vouchers

SK Chase, the UK's leading gift voucher company, has created an innovative and user-friendly system, enabling hotels to sell gift vouchers through their own websites. By providing printing and postage services alongside their software, SK Chase allows you to take advantage of the revenue opportunities in the gift voucher market, without the administrative headache.

Call SK Chase on 0870 609 4513 or email enquiries@skchase.com to sign up.


Other Partnership Opportunities


Join beacon today and save money

beacon logo beacon is the leading purchasing specialist for the UK hospitality industry. We pool the buying power of thousands of small and medium sized independent businesses to negotiate trading terms collectively and secure the kind of prices and service normally reserved for much larger organisations. We work in close partnership with our members to help us to really understand their needs, allowing us to provide better pricing and exceptional deals, with over 130 well-known local and national suppliers.

Join beacon today and get two years' beacon membership for the price of one. Just call 01904 695588 quoting "AA establishment" or email all@beaconpurchasing.co.uk


Best Practice Forum Opportunities

Free Best Practice Forum audit worth £95 + VAT

  • Access to the Forum's online benchmarking database
  • Confidential report comparing your performance with the best and worse for establishments of a similar style, size and location

Please call Richard Whittle on 020 8977 4419 or email rw@halm.co.uk



Free Best Practice Forum "Excellence Through People" starter pack worth £45 + VAT

  • Comprehensive guide on how to achieve "Excellence Through People" recognition
  • Benchmarking report to compare your recruitment and employment practices with "best in the class"
  • 60 minute DVD of Best Practice case studies
  • £100 voucher towards cost of assessment visit

Please call Barbara Barnes on 020 8977 4419 or email bb@halm.com


10% off BHA membership

The British Hospitality Association, incorporating the Restaurant Association, is the national trade association for hotels, restaurants and caterers, both group and independent. It is delighted to recognise AA Hotel Services as its Patron Supplier for quality rating, assessment and consultancy services to the accommodation industry.

Established in 1907, the BHA's primary role is to lobby government in the UK and Brussels making sure the hospitality industry's voice is heard particularly when new legislation is proposed. Members also enjoy a range of benefits designed to save both time and money, many of which are provided by its patron suppliers including very competitive debit and credit card processing rates from HSBC; discounts on workwear and kitchen equipment from Dennys; bespoke insurance from Stuart Alexander, access to a business support helpline provided by Law Express; and a taxation helpline from Vantis.

The BHA is pleased to offer all new members who are graded by AA Hotel Services and join by 30 May 2010 a 10% discount on their first year's membership. For more information visit www.bha.org.uk or call David Mills, Membership Manager, on 020 7404 7744, quoting "AA Hotel Services".

10% off with Villeroy & Boch


Save 10% off Villeroy & Boch's renowned ranges of tableware, crystal, cutlery, decorative accessories and gifts.

Visit www.villeroy-boch.com/aa2 and quote reference number 6356 0120 0321 4004.



50% off Academy of Food and Wine membership

Academy of Food and Wine Times are tough, we're in a recession and everyone needs to tighten their belts! That's all we seem to hear these days and as such, some companies, in particular establishments with smaller budgets, have been reluctant to invest in staff training - a worrying trend, not to mention extremely short-sighted. Quality training for your team is one of the most important investments that a hotel, bar or restaurant can make, and with the right focus, can reap instant rewards in increased profits. Front-of-house personnel are our ambassadors and it's important that we maximise their potential.

It is a myth that training has to cost the earth, as Sophie Roberts-Brown from The Academy of Food & Wine explains: "Too often I hear that restaurateurs are reluctant to send staff on training programmes because they believe it's not financially viable. Contrary to this, evidence has shown that training is vital for staff motivation and retention and helps to promote respect and appreciation, not to mention an increased bottom line. Furthermore, in a time when it is more important than ever to make the customer experience extra special, it makes it training imperative". The Academy offers a range of training options for members including bite-sized master-classes, product tutorials, tastings and their well respected Licence to Work in Hospitality Service which equips staff with the basic skills required to serve the consumer.

To help you improve or maintain your training and service levels at an even more cost effective price, the Academy of Food & Wine has a special offer for AA-rated establishments: 50% off their annual establishment membership fee, making it only £75.00. Please contact Nicky Barwood quoting "AAOffer" on 020 8661 4646 or email nicky@acfws.org to be sent a membership application form. Check out their website for full membership benefits and details of the training on offer.

Save £43 on joining the Institute of Hospitality

Institute of Hospitality
Registration fees are waived for AA-rated establishments ensurung that you need only pay £89 for 2010 membership.

Visitwww.instituteofhospitality.org to download an application form, quoting reference code AA09.