AA Hotel and Guest Accommodation Schemes
Why join a Hotel or Guest Accommodation Scheme
When you become a member of one of our recognition schemes, you enjoy a range of benefits, including:
National recognition and signage
- A nationally recognised AA star rating – a rating that many customers will search for
- Use of AA logos and range of signage
- Free certificate for display on the premises
Publications and listings
- Free listing in the relevant best-selling Lifestyle Guide
- Opportunity to increase your establishment's visibility within the guide by booking advertising space
- Potential inclusion in other relevant UK travel guides or leading titles from AA Publishing
Online exposure
- Free page on theAA.com – a website that attracts over 5 million visitors a month – including a photograph of your establishment, plus contact details
- You can add a link – so visitors can go from our website to yours
- Opportunity to sign up to our new online booking services
- Opportunity to add the AA Routeplanner to your site to help visitors plan their journey
Further benefits
- Eligibility for annual AA Hospitality Awards
- Free subscription to INtouch members' newsletter
- Opportunity to participate in AA PR & marketing plans
- Dedicated and committed customer support
- Range of discounts and offers
- Opportunity to join us as an Associate Member*
Are you based in London?
The AA is offering an exclusive deal on membership for London establishments in partnership with the London Development Agency, please visit the LDA benefits page for further information.
Other products & services
*AA Associate Membership
If you have been assessed and recognised by one of the tourist authorities, you can join the AA as an Associate Member. This means we recognise the rating given to you by the tourist organisation that assessed you on a purely marketing basis.