Best Western George Hotel

This Georgian inn standing opposite Swaffham's bustling Saturday market has become something of an institution. Eagle-eyed fans of the TV series Kingdom starring Stephen Fry might recognise the location under its stage name of Market Shipborough. Regardless, it's ideally situated for exploring the North Norfolk coast and houses an elegant restaurant to boot. The Green Room lives up to its name with dark green chairs, paler walls, crisp napery and traditional crockery. Crowd-pleasing classics make the most of Norfolk's larder in the likes of devilled crispy whitebait and a main course of 'our famous' chicken George - pan-fried chicken breast in breadcrumbs topped with cheese, Norfolk ham and Provencale sauce.