AA Hotel Services

Recognising excellence for accommodation

Join an AA accommodation scheme

The AA is one of the UK's most recognised and trusted brands. We have been recommending and acknowledging hotels for over a century, and in 2008 celebrated 100 years in the hospitality industry.

If you run a hotel, guest house, self catering or camping park you will understand the benefit of being associated with a well-established recognition scheme. An AA rating can make a big difference to how customers view your establishment.

In collaboration with VisitEngland, VisitScotland and VisitWales, the AA has developed Common Quality Standards for inspecting and rating hotels and guest accommodation. These standards and rating categories are now applied throughout the British Isles. Any hotel or guest house applying for AA recognition receives an unannounced visit from an AA inspector to check standards.

We're here to help

In addition to our world-renowned hotel inspection and star-rating schemes, and the Rosette restaurant award, we offer a comprehensive range of training and consultancy services. Years of experience has shown us that many hotels or guest houses can benefit from a second view by a professional hotel guest, who can share best practice and great ideas. This experience has helped many establishments by highlighting areas where a little help and improvement is advisable.

Choose from the AA recognition schemes on the right.

AA Hotel Services has introduced Hospitality Solutions click here to find out more.  

Join the AA Hotel scheme 

The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.

We promote our partners – the establishments that we have recognised – with our well-established accommodation ratings through a range of printed and online marketing.

Our team can also help and advise proprietors, to increase their guests' satisfaction and so help their businesses to be more competitive.

Read our introduction to Hotel Services.

View 100 years of AA Star Ratings press release.

National recognition and signage

  • visit from an AA inspector and professional report
  • nationally recognised AA star rating – a rating that many customers will search for
  • use of AA logos and range of signage
  • annual classification certificate

Publications and listingsHotel Guide

  • listing in the AA Hotel Guide
  • increase your establishment's visibility within the Hotel Guide by booking additional advertising space
  • potential inclusion in other relevant AA Lifestyle Guides

Online exposure

  • your page on theAA.com – a website that attracts over 10 million visitors a month – including a photograph of your establishment, plus contact details
  • sign up to our new online booking services. Contact us to opt in or out of the polling engine.
  • full integration with AA Route Planner

Tourism Open Partnership

The AA and eviivo, have joined forces to launch a new marketing initiative for small, independent hospitality establishments - The Tourism Open Partnership. Click here for more information

New smartphone apps free from the AA

  • download the AA Hotel, Restaurant, B&B, and Pub guides for reliable information wherever you go (excludes ROI, Channel Islands & some NI establishments) 

iPhone is a trademark of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Further Hotel benefits

  • eligibility for the annual AA Hospitality Awards
  • subscription to INtouch members' newsletter
  • participate in AA publicity and marketing plans
  • dedicated and committed customer support
  • range of discounts and offers
  • opportunity to join us as an Associate Member (Associate membership only available if you have a rating with VisitBritain, VisitScotland or VisitWales)

See our full range of benefits on offer for 2014.

Download the Quality Standards for AA Recognised Hotels.

Latest offer

Pay your Hotel non-refundable joining fee now with nothing more to pay until January 2015 – view our latest offer.

View the AA inspection appeals procedure.

Complete the application form for AA recognition

Join now

New applications for AA 5 Star Hotel Recognition are accepted on the understanding that a minimum of two overnight visits will need to be completed prior to confirmation of this rating, and the applicant agrees to refund on ‘check out’ the AA Inspector’s second overnight visit expenses.

AA Associate Membership

If your hotel or accommodation has been assessed and recognised by VisitEngland, VisitScotland or VisitWales, you can still join an AA accommodation scheme. As an AA Associate Hotel/Guest Accommodation, we can increase your exposure as part of our marketing publications and website (some benefits are not available for Associates). There is no need for a visit from an AA inspector.

Search for hotels on the AA website.

Training and consultancy

Many hotels benefit from professional guests who can share best practice and great ideas. Our experience has helped establishments by highlighting areas where a little help and advice can improve your guests' stay.

View our comprehensive range of training and consultancy services.

View information on our Mystery Guest Programme.

View information on the Open Training Courses in 2013.

Complete the application form for AA training

Apply now

Complete the application form for AA consultancy

Apply now

Join the AA Guest Accommodation scheme

The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.

We promote our partners – the establishments that we have recognised – with our well-established accommodation ratings through a range of printed and online marketing.

Our team can also help and advise proprietors, to increase their guests' satisfaction and so help their businesses to be more competitive.

An introduction to Hotel Services

National recognition and signage

  • visit from an AA inspector and professional report
  • nationally recognised AA star rating – a rating that many customers will search for
  • use of AA logos and range of signage
  • annual classification certificate

Publications and listings

  • listing in the AA B&B Guide
  • increase your establishment's visibility within the B&B Guide by booking additional advertising space
  • potential inclusion in other relevant AA Lifestyle Guides

Online exposure

  • your page on theAA.com – a website that attracts over 10 million visitors a month – including a photograph of your establishment, plus contact details
  • sign up to our new online booking services. Contact us to opt in or out of the polling engine.
  • full integration with AA Route Planner

Tourism Open Partnership

The AA and eviivo, have joined forces to launch a new marketing initiative for small, independent hospitality establishments - The Tourism Open Partnership. Click here for more information

New smartphone apps free from the AA

  • download the AA Hotel, Restaurant, B&B, and Pub guides for reliable information wherever you go (excludes ROI, Channel Islands & some NI establishments) 

iPhone is a trademark of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc

Further Guest Accommodation benefits

  • eligibility for the annual AA Hospitality Awards
  • subscription to INtouch members' newsletter
  • participate in AA publicity and marketing plans
  • dedicated and committed customer support
  • range of discounts and offers
  • opportunity to join us as an Associate Member* (Associate membership only available if you have a rating with VisitBritain, VisitScotland or VisitWales)

See our full range of membership benefits on offer for 2014.

Download the Quality Standards for AA Recognised Guest Accommodation.

Latest offer

Pay your Guest Accommodation non-refundable joining fee now with no more to pay until January 2015 – view our latest offer.

Complete the application form for AA recognition

Join now

AA Associate Membership

If your guest accommodation has been assessed and recognised by VisitEngland, VisitScotland or VisitWales, you can still join an AA accommodation scheme. As an AA Associate Hotel/Guest Accommodation, we can increase your exposure as part of our marketing publications and website (some benefits are not available for Associates). There is no need for a visit from an AA inspector.

Search for B&Bs on the AA website.

Training and consultancy

Many guest accommodations benefit from professional guests who can share best practice and great ideas. Our experience has helped establishments by highlighting areas where a little help and advice can improve your guests' stay.

View our comprehensive range of training and consultancy services.

Click here to view information on our Mystery Guest Programme

Click here to view information on the Open Training Courses in 2013

Complete the application form for AA training

Apply now

Complete the application form for AA consultancy

Apply now

Join the AA Self Catering scheme

The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.

The AA has been inspecting and recommending accommodation since 1908, and the knowledge and experience of our inspectorate is unrivalled. An AA rating is one of the most trusted forms of recognition in the hospitality industry, and we now offer the AA Self Catering scheme throughout the UK.

Our criteria for the assessment of self-catering properties have been designed to set achievable and measurable standards, benefiting both visitors and accommodation providers. The recognition scheme will ensure a consistent standard is implemented and maintained throughout the sector.

National recognition and signage

  • visit from an AA inspector and professional report
  • nationally recognised AA star rating – a rating that many customers will search for
  • use of AA logos and range of signage
  • annual classification certificate

Online exposure

  • your page on theAA.com – a website that attracts over 10 million visitors a month – including a photograph of your establishment, plus contact details

See our full range of benefits on offer for 2014.

View our full range of partner offers for members.

Search for self catering on the AA website.

Download the Quality Standards for AA Recognised Self Catering.

Latest offer

Pay your non- refundable Self Catering joining fee now with no more to pay until January 2016. Plus great savings if you already have a Hotel or B&B rated by us. View our latest offer.

Complete the application form for AA recognition

Join now

Join the AA Caravan and Camping scheme

The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.

AA Pennant ratings

Caravan parks and campsites are inspected and rated from one to five black Pennants. This is an assessment of the quality and variety of facilities a park offers – including customer care and hospitality, toilet facilities and park landscaping – based on the inspector's experienced opinion. The percentage score runs from 50% to 100%, and indicates the relative quality of parks with the same Pennant rating. The top level is classified as a Five Pennant Premier Park.

The AA Pennant rating is only based on the touring pitches and the facilities at campsites and caravan parks. AA inspectors do not visit or report on rented static caravans or chalets.

Holiday Centres

Holiday Centre is the term used to distinguish a park that caters for all holiday needs. Anyone staying on one of these parks will have no need to go elsewhere for meals or entertainment.

  • wide range of onsite sports, leisure and recreational facilities
  • supervision and security of a very high level
  • choice of eating outlets
  • touring facilities of equal importance to statics
  • maximum density of 30 pitches per acre
  • clubhouse with entertainment provided
  • automatic laundry

Holiday Centres also receive a percentage score between 50% and 100% to differentiate quality levels within the same grading. Like the Pennant rating, this percentage is reassessed annually.

National recognition and exposure

  • inspection and Pennant rating – recognised and accepted throughout the UK
  • listing in the AA Caravan & Camping Guide
  • your page on theAA.com – a website that attracts over 10 million visitors a month – including a photograph of your establishment, plus contact details
  • Use of AA logos and range of signage
  • add a link – visitors can go from our website to yours

New smartphone app free from the AA

  • download the AA Caravan & Camping Guide for reliable information wherever you go

Join the scheme

See our full range of benefits on offer for 2014.

View our full range of partner offers for members.

Download the Quality Standards for AA Recognised Caravan and Camping Parks.

Caravan & Camping joining fee – view offer here.

Complete the application form for AA recognition

Join now

Caravan & Camping Guide

The AA Caravan & Camping Britain and Ireland Guide features more than 900 sites, each annually inspected and rated by the AA's campsite inspectors. Each entry includes regularly updated information on opening times, first and last arrival times, leisure facilities and services available on site and within 3 miles, prices where supplied, contact details, and an objective description of the site written by the inspector.

The 2013 edition highlights sites which offer discounts to campers with an AA Camping Card, which is provided free with the guide.

Search for caravan parks and campsites on the AA website.

AA Rosettes for restaurants

The AA Rosette award was the first nationwide scheme for assessing the quality of food served by restaurants and hotels. The Rosette award is not a classification: it is solely made on the basis of a meal visit by one or more of our hotel and restaurant inspectors, who have an unrivalled breadth and depth of experience in assessing quality throughout the UK. The inspectors award Rosettes annually on a rising scale.

Search for restaurants on the AA website.

View the consumer guidelines for AA Rosette awards.

Inclusion in the AA Restaurant Guide and on theAA.com

Restaurants are inspected for inclusion in the AA Restaurant Guide and on the AA website on a recommendation basis. They can ask to be inspected themselves, or can be recommended to us by an inspector or the public. You do not pay for inclusion in the AA Restaurant Guide.

Only restaurants which are open a minimum of 4 days to the general public will be considered for the AA Rosette award. Service needs to be either lunch or dinner or a combination of both.

AA Rosette(s) are awarded for culinary excellence. If you are interested in having your restaurant assessed for a possible Rosette award please email HotelServicesCustomerSupport@theAA.com attaching the following:

Head chef CV
Selection of menus
Wine list
Any press clippings
Other award information

Information is accepted during the months of June through to February only.

March to the end of May is only for inspector nominations.

Once we have received the information it will be reviewed by an inspector.

It is entirely at the discretion of the AA whether a visit will take place and in what time frame. If an inspector visits and an award of 1 or 2 Rosettes is made you will be notified in writing.

Establishments which hold AA Rosettes for culinary excellence will be sent an annual Restaurant Guide questionnaire. This information is used to up-date the entry in the AA Restaurant Guide, mobile applications and theAA.com. Failure to complete and return may result in exclusion from these marketing channels, any future visits from an AA Inspector and ultimately loss of the AA Rosette award. Please take the time to complete and return the form promptly.

Multiple restaurants within one establishment

In the case of an AA rated Hotel or Guest Accommodation with a Rosette award having more than one restaurant and wishing to have the food at the second restaurant tested for a Rosette award, this restaurant must have:

  • a different head chef from the other restaurant
  • separate kitchen
  • different food style

All other Rosette criteria apply.

It is entirely at the AA's discretion whether a visit is completed and a Rosette award given.

New smartphone app free from the AA

  • download the AA Restaurant Guide for reliable information wherever you go (Excludes ROI, Channel Islands & some NI establishments) 

Recommend a restaurant you have visited

Send email

The AA Pub Guide

Pubs are included in the AA Pub Guide and on the AA website on a recommendation basis. They can ask to be included themselves, or can be recommended to us by an inspector or the public. You do not pay for inclusion in the AA Pub Guide.

Pubs are not inspected, but must pass certain criteria before they are included in the AA Pub Guide. If the pub serves food, we ask them to submit details of the menu, wine list and kitchen team, and we then decide whether to include the pub based on this information.

 

Smartphone app

AA members will be included on the smartphone app (ROI, NI & Channel Islands do not feaure on the apps).

Recommend a pub you have visited

Send email

AA Golf Course Guide

Golf courses are entered into the AA Golf Course Guide and on the AA website on a recommendation basis. You do not pay for inclusion in the guide.

Courses are not inspected, but they must pass certain criteria before they can be included in the guide.

 

Smartphone app

AA members will be included on the smartphone app (ROI, NI & Channel Islands do not feaure on the apps).

Recommend a golf course you have visited

Send email

Advertising sales

For information on advertising in the AA Lifestyle Guides, please call Advertising Sales on 01256 491546.

Contact our advertising sales team

Send email

News and events

Hospitality Awards

The AA awards are among the most prestigious national awards for the hospitality sector. They draw on the unrivalled knowledge and expertise of the AA inspectorate and other industry professionals involved in the judging process.

For more information on the AA Hospitality Awards click here.

To view the 2013 winners click here AA Hospitality Awards 2013

AA Rosette Award winners in 2013

New Rosette Awards have been announced for 2013, to view click here. 

INtouch magazine

Supporting your business

Each year AA Hotel Services produces three issues of INtouch magazine, bringing you the latest news, offers and updates from the AA and the hospitality industry.

View the back issues of INtouch.

Find us on twitter

Follow us @TheAA_Lifestyle and keep up to date with the latest news on AA Hotel Services and the Hospitality Awards.

twitter logo

 



Open Britain

open britain logo

Tourism for All UK is a national charity that provides disabled people with the information they need to get out and about. The charity's OpenBritain website can help to provide satnavs, phone apps and guides about where to go, visit, stay if you have access needs. If you have a business that is accessible, please contact info@tourismforall.org.uk.

intouch magazine

Supporting your business

AA Hotel Services brings you three issues of intouch magazine each year, packed with the latest news, offers and updates from the AA and the hospitality industry.

Click on the cover image to download an issue below.

Download intouch magazine summer 3013

Summer 2013

  • Winner of the Housekeeper of the Year awards 2013
  • Profiling the recently refurbished hotel, The Caledonian
  • Latest news and offers from the AA

Download intouch magazine spring 3013

Spring 2013

  • Profiling the cinema suite at 51 Buckingham Gate
  • Top tips from the industry experts
  • Latest news and offers from the AA

Download intouch magazine autumn 2012

Autumn 2012

  • Hospitality award winners 2012
  • Spotlight on: Oakley Court, Windsor
  • New changes to the Guest Accommodation Quality Standards

Download intouch magazine summer 2012

Summer 2012

  • Housekeeper of the Year awards 2012
  • Spotlight on: Rudding Park Hotel, Harrogate
  • Profiles Richard Davies, Executive Chef at The Manor House Hotel & Golf Club

Download intouch magazine spring 2012

Spring 2012

  • Top tips from industry experts
  • Profiling the recently refurbished Dukes London
  • New changes to the Hotel Quality Standards

Download intouch magazine autumn 2011

Autumn 2011

  • Hospitality award winners 2011
  • Spotlight on: 45 Park Lane, London
  • Top Five Tips for Buying Business Insurance

Download intouch magazine summer 2011

Summer 2011

  • B&B Awards 2011
  • Spotlight on: Blythswood Square, Coworth Park and the St Ermin's Hotel
  • An insight into the hospitality industry jobs market from Caterer.com

Download intouch magazine spring 2011

Spring 2011

  • AA Restaurant Club – exclusive to AA Rosette-awarded establishments
  • Spotlight on: Dinner by Heston Blumenthal, and Stoke Park
  • Insight: Hotelier of the Year winner Andrew Stembridge

Download insight magazine autumn 2010

Autumn 2010

  • Hospitality Awards 2010
  • Spotlight on: the newly restored Savoy in London
  • Get covered with AA Business Insurance

Download intouch magazine summer 2010

Summer 2010

  • B&B Awards 2010
  • AA Lifestyle Guide iPhone apps – promoting your establishment to a digital audience
  • Winners of the BHA Tourism Award

Download intouch magazine spring 2010

Spring 2010

  • Housekeeper of the Year 2010
  • Spotlight on: The Scarlet hotel in Cornwall
  • AA Self Catering recognition scheme – get graded by the AA

intouch magazine autumn 2009

Autumn 2009

  • Hospitality Awards 2009
  • Spotlight on: Hotelier of the Year Jonathan Raggett, and the newly opened Galvin La Chapelle
  • Discretionary tips and service charges: BHA issues a voluntary code of practice

download insight magazine summer 2009

Summer 2009

  • B&B Awards 2009
  • Spotlight on: Bowood House, and Number 43
  • Open Britain: the new one-stop shop for travellers requiring disabled access information

Download intouch magazine spring 2009

Spring 2009

  • Housekeeper of the Year 2009
  • Spotlight on: Hotelier of the Year Andrew McKenzie
  • Discussion Point: providing nutritional information in your restaurant

Download intouch magazine autumn 2008

Autumn 2008

  • Hospitality Awards 2008
  • Spotlight on: The Sofitel London Heathrow
  • Discussion Point: how to survive the credit crunch

Download intouch magazine spring 2008

Spring 2008

  • Housekeeper of the Year 2008
  • Spotlight on: Dart Marina Hotel
  • Discussion Point: tackling the problem of food waste in the hospitality industry

Download intouch magazine summer 2007

Summer 2007

  • B&B Awards 2007
  • Spotlight on: improving your PR
  • Discussion Point: fire regulations

Download intouch magazine spring 2007

Spring 2007

  • Make a difference – going green
  • Spotlight on: Alexander House
  • Discussion Point: Smoking ban

Download intouch magazine autumn 2006

Autumn 2006

  • Hospitality Awards 2006
  • The World of Willi Opitz
  • Common Standards for Guest Accommodation


Contact us

01256 844455

 

Mon–Fri 9am–5pm

 

AA Hotel Services

Floor 14 Fanum House

Basingstoke RG21 4EA

 

Email us