The AA is one of the UK's most recognised and trusted brands. We have been recommending and acknowledging hotels for over a century, and in 2008 celebrated 100 years in the hospitality industry.
If you run a hotel, guest house, self catering or camping park you will understand the benefit of being associated with a well-established recognition scheme. An AA rating can make a big difference to how customers view your establishment.
In collaboration with VisitEngland, VisitScotland and VisitWales, the AA has developed Common Quality Standards for inspecting and rating hotels and guest accommodation. These standards and rating categories are now applied throughout the British Isles. Any hotel or guest house applying for AA recognition receives an unannounced visit from an AA inspector to check standards.
In addition to our world-renowned hotel inspection and star-rating schemes, and the Rosette restaurant award, we offer a comprehensive range of training and consultancy services. Years of experience has shown us that many hotels or guest houses can benefit from a second view by a professional hotel guest, who can share best practice and great ideas. This experience has helped many establishments by highlighting areas where a little help and improvement is advisable.
Choose from the AA recognition schemes on the right.
AA Hotel Services has introduced Hospitality Solutions click here to find out more.
The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.
We promote our partners – the establishments that we have recognised – with our well-established accommodation ratings through a range of printed and online marketing.
Our team can also help and advise proprietors, to increase their guests' satisfaction and so help their businesses to be more competitive.
Read our introduction to Hotel Services.
View 100 years of AA Star Ratings press release.
The AA and eviivo, have joined forces to launch a new marketing initiative for small, independent hospitality establishments - The Tourism Open Partnership. Click here for more information
iPhone is a trademark of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
See our full range of benefits on offer for 2013.
View our full range of partner offers for members.
Download the Quality Standards for AA Recognised Hotels.
Pay your Hotel joining fee now with nothing more to pay until January 2015 – view our latest offer.
View the AA inspection appeals procedure.
Complete the application form for AA recognition
New applications for AA 5 Star Hotel Recognition are accepted on the understanding that a minimum of 2 overnight visits will need to be completed prior to confirmation of this rating and the applicant agrees to refund on ‘check out’ the AA Inspector’s 2nd overnight visit expenses.
If your hotel or accommodation has been assessed and recognised by VisitEngland, VisitScotland or VisitWales, you can still join an AA accommodation scheme. As an AA Associate Hotel/Guest Accommodation, we can increase your exposure as part of our marketing publications and website (some benefits are not available for Associates). There is no need for a visit from an AA inspector.
Search for hotels on the AA website.
Many hotels benefit from professional guests who can share best practice and great ideas. Our experience has helped establishments by highlighting areas where a little help and advice can improve your guests' stay.
View our comprehensive range of training and consultancy services.
View information on our Mystery Guest Programme.
View information on the Open Training Courses in 2013.
Complete the application form for AA training
Complete the application form for AA consultancy
The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.
We promote our partners – the establishments that we have recognised – with our well-established accommodation ratings through a range of printed and online marketing.
Our team can also help and advise proprietors, to increase their guests' satisfaction and so help their businesses to be more competitive.
An introduction to Hotel Services
The AA and eviivo, have joined forces to launch a new marketing initiative for small, independent hospitality establishments - The Tourism Open Partnership. Click here for more information
iPhone is a trademark of Apple Inc. registered in the U.S. and other countries. App Store is a service mark of Apple Inc
See our full range of benefits on offer for 2013.
View our full range of partner offer for members.
Download the Quality Standards for AA Recognised Guest Accommodation.
Pay your Guest Accommodation joining fee now with no more to pay until January 2015 – view our latest offer.
Complete the application form for AA recognition
If your guest accommodation has been assessed and recognised by VisitEngland, VisitScotland or VisitWales, you can still join an AA accommodation scheme. As an AA Associate Hotel/Guest Accommodation, we can increase your exposure as part of our marketing publications and website (some benefits are not available for Associates). There is no need for a visit from an AA inspector.
Search for B&Bs on the AA website.
Many guest accommodations benefit from professional guests who can share best practice and great ideas. Our experience has helped establishments by highlighting areas where a little help and advice can improve your guests' stay.
View our comprehensive range of training and consultancy services.
Click here to view information on our Mystery Guest Programme
Click here to view information on the Open Training Courses in 2013
Complete the application form for AA training
Complete the application form for AA consultancy
The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.
The AA has been inspecting and recommending accommodation since 1908, and the knowledge and experience of our inspectorate is unrivalled. An AA rating is one of the most trusted forms of recognition in the hospitality industry, and we now offer the AA Self Catering scheme throughout the UK.
Our criteria for the assessment of self-catering properties have been designed to set achievable and measurable standards, benefiting both visitors and accommodation providers. The recognition scheme will ensure a consistent standard is implemented and maintained throughout the sector.
See our full range of benefits on offer for 2013.
View our full range of partner offers for members.
Search for self catering on the AA website.
Download the Quality Standards for AA Recognised Self Catering.
Pay your Self Catering joining fee now with no more to pay until January 2015. Plus great savings if you already have a Hotel or B&B rated by us. View our Summer Offer.
Complete the application form for AA recognition
The AA is one of the UK's most recognised and trusted brands. When you become a member of our recognition scheme you enjoy an excellent range of benefits.
Caravan parks and campsites are inspected and rated from one to five black Pennants. This is an assessment of the quality and variety of facilities a park offers – including customer care and hospitality, toilet facilities and park landscaping – based on the inspector's experienced opinion. The percentage score runs from 50% to 100%, and indicates the relative quality of parks with the same Pennant rating. The top level is classified as a Five Pennant Premier Park.
The AA Pennant rating is only based on the touring pitches and the facilities at campsites and caravan parks. AA inspectors do not visit or report on rented static caravans or chalets.
Holiday Centre is the term used to distinguish a park that caters for all holiday needs. Anyone staying on one of these parks will have no need to go elsewhere for meals or entertainment.
Holiday Centres also receive a percentage score between 50% and 100% to differentiate quality levels within the same grading. Like the Pennant rating, this percentage is reassessed annually.
See our full range of benefits on offer for 2013.
To view our full range of partner offer for members click here.
Download the Quality Standards for AA Recognised Caravan and Camping Parks.
Caravan & Camping joining fee - View offer here.
Click here to complete the application form for AA recognition.
The AA Caravan & Camping Britain and Ireland Guide features more than 900 sites, each annually inspected and rated by the AA's campsite inspectors. Each entry includes regularly updated information on opening times, first and last arrival times, leisure facilities and services available on site and within 3 miles, prices where supplied, contact details, and an objective description of the site written by the inspector.
The 2013 edition highlights sites which offer discounts to campers with an AA Camping Card, which is provided free with the guide.
Search for caravan parks and campsites on the AA website.
The AA Rosette award was the first nationwide scheme for assessing the quality of food served by restaurants and hotels. The Rosette award is not a classification: it is solely made on the basis of a meal visit by one or more of our hotel and restaurant inspectors, who have an unrivalled breadth and depth of experience in assessing quality throughout the UK. The inspectors award Rosettes annually on a rising scale.
Search for restaurants on the AA website.
View the consumer guidelines for AA Rosette awards.
Restaurants are inspected for inclusion in the AA Restaurant Guide and on the AA website on a recommendation basis. They can ask to be inspected themselves, or can be recommended to us by an inspector or the public. You do not pay for inclusion in the AA Restaurant Guide.
Only restaurants which are open a minimum of 4 days to the general public will be considered for the AA Rosette award. Service needs to be either lunch or dinner or a combination of both.
If you would like us to consider your restaurant, please send a selection of menus, wine list and the chef's CV. We can then decide whether to inspect based on this information and Rosette(s) are awarded as appropriate. All Rosetted restaurants automatically enter the AA Restaurant Guide. Send your details to:
AA Hotel Services, Fanum House Floor 14, Basingstoke RG21 4EA
Phone 01256 844455
Establishments which hold AA Rosettes for culinary excellence will be sent an annual Restaurant Guide questionnaire. This information is used to up-date the entry in the AA Restaurant Guide, mobile applications and AA.com. Failure to complete and return may result in exclusion from these marketing channels, any future visits from an AA Inspector and ultimately loss of the AA Rosette award. Please take the time to complete and return the form promptly.
Multiple restaurants within one establishment
In the case of an AA rated Hotel or Guest Accommodation with a Rosette award having more than one restaurant and wishing to have the food at the second restaurant tested for a Rosette award, this restaurant must have:
All other Rosette criteria apply.
Menus, chef's CV and wine list should be submitted for consideration to AA Hotel Services, Fanum House, Basing View, Basingstoke, Hants RG21 4EA.
It is entirely at the AA's discretion whether a visit is completed and a Rosette award given.
Recommend a restaurant you have visited
Pubs are included in the AA Pub Guide and on the AA website on a recommendation basis. They can ask to be included themselves, or can be recommended to us by an inspector or the public. You do not pay for inclusion in the AA Pub Guide.
Pubs are not inspected, but must pass certain criteria before they are included in the AA Pub Guide. If the pub serves food, we ask them to submit details of the menu, wine list and kitchen team, and we then decide whether to include the pub based on this information.
AA members will be included on the smartphone app (ROI, NI & Channel Islands do not feaure on the apps).
Recommend a pub you have visited
Golf courses are entered into the AA Golf Course Guide and on the AA website on a recommendation basis. You do not pay for inclusion in the guide.
Courses are not inspected, but they must pass certain criteria before they can be included in the guide.
AA members will be included on the smartphone app (ROI, NI & Channel Islands do not feaure on the apps).
Recommend a golf course you have visited
For information on advertising in the AA Lifestyle Guides, please call Advertising Sales on 01256 491545.
Contact our advertising sales team
The awards are being held on Monday 23 September at the London Hilton on Park Lane
The AA awards are among the most prestigious national awards for the hospitality sector. They draw on the unrivalled knowledge and expertise of the AA inspectorate and other industry professionals involved in the judging process.
For more information on the AA Hospitality Awards click here.
To view the 2012 winners click here AA Hospitality Awards 2012.
New Rosette Awards have been announced for 2013, to view click here.
Supporting your business
Each year AA Hotel Services produces three issues of INtouch magazine, bringing you the latest news, offers and updates from the AA and the hospitality industry.
View the back issues of INtouch.
Follow us @AAHotels and keep up to date with the latest news on AA Hotel Services and the Hospitality Awards.
Tourism for All UK is a national charity that provides disabled people with the information they need to get out and about. The charity's OpenBritain website can help to provide satnavs, phone apps and guides about where to go, visit, stay if you have access needs. If you have a business that is accessible, please contact info@tourismforall.org.uk.
AA Hotel, Guest Accomodation, Self Catering, and Caravan & Camping members can all benefit from our partner offers.
Download the terms and conditions for the 2013 partner offers
Download the 2013 partner offers
For more information on beacon services click here
The Academy of Food and Wine Service is the professional body for front-of-house service. Dedicated to improving the status and awareness of food and beverage service, raising standards across all sectors of the industry. AFWS offer a range of Wine Masterclasses, accredited training products and advice to individuals looking to follow, or considering, a career as a sommelier, wine waiter, waiter, bar manager or restaurant manager. Or for establishments looking to enhance or establish accredited front-of-house training programmes.
For more information click here and view the above partner offers.
Each year AA Hotel Services produces three issues of intouch magazine, bringing you the latest news, offers and updates from the AA and the hospitality industry. Take a look at our back issues available to download below.
intouch magazine Autumn 2012
Download issue
intouch magazine Summer 2012
Download issue
intouch magazine Spring 2012
Download issue
intouch magazine Autumn 2011
Download issue
intouch magazine Summer 2011
Download issue
intouch magazine Spring 2011
Download issue
intouch magazine Autumn 2010
Download issue
intouch magazine Summer 2010
Download issue
intouch magazine Spring 2010
Download issue
intouch magazine Autumn 2009
Download issue
intouch magazine Summer 2009
Download issue
intouch magazine Spring 2009
Download issue
intouch magazine Authumn 2008
Download issue
intouch magazine Spring 2008
Download issue
intouch magazine Summer 2007
Download issue
intouch magazine Spring 2007
Download issue
intouch magazine Autumn 2006
Download issue
Mon–Fri 9am–5pm
AA Hotel Services
Floor 14 Fanum House
Basingstoke RG21 4EA
